#Цифроваядоступность

Все

Маркетинг

VK

6 мар

Почему бизнесу выгодно делать цифровые продукты доступными для всех аудиторий

Рассказываем о концепции цифровой доступности, по которой сервисы должны создаваться с учётом особенностей восприятия разных пользователей.

Vika Ilina

27.10.2021

«Особый взгляд»: как сделать цифровую среду по-настоящему инклюзивной?

Вопрос цифровой доступности для людей с ограниченными возможностями по зрению стал особенно важным во время пандемии. Когда все сервисы и товары получить можно было только онлайн, слабовидящие и незрячие люди могли бы оказаться отрезанными от социальной жизни. В адаптации к новым диджитал-условиям им помогает федеральная программа «Особый взгляд»…

Маркетинг

4.03.2020

Цифровая доступность как тренд, странные бренды и TikTok

И еще немного о новом видеоролике Apple Japan.

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