VK — свежее

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12 окт

«Мы выбираем синий»: глобальный ребрендинг Mail.ru Group в VK

Вчера мы анонсировали, что Mail.ru Group становится VK. Впервые в истории компании мы не просто обновляем фирменный стиль, а создаем единый пользовательский бренд. Рассказываем и показываем, как он будет выглядеть.

98 98 комментариев

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6 окт

Гордость за цыпляток и тренинг по возвращению энтузиазма: зачем профессионалы выступают перед школьниками

Каждый год сотни профессионалов отправляются в школы, чтобы выступить перед старшеклассниками и рассказать им про ИТ. Мы узнали, зачем им это и как этот опыт помогает в работе.

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2 сен

Голос для бизнеса: как и зачем брендам создавать навыки для голосовых ассистентов

Что нужно учесть при разработке, каким образом нативно интегрировать упоминания бренда и как сделать навык максимально полезным для людей: рассказываем на примере Маруси.

Как работает голосовой помощник

1 1 комментарий

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5 авг

Mail.ru Group представила новую концепцию устойчивого развития

Борьба с пластиком и со спекулянтами, сотни онлайн-курсов и миллионы долларов на поиск уязвимостей, гендерный баланс и благотворительность: в отчете по ESG рассказываем, что сделали для устойчивого развития в 2020 — и что планируем дальше.

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30 июл

«Мы в заложниках у утилитарных интерфейсов»: что важнее в дизайне — эстетика или функция

Сейчас нам кажется, что эстетика неразрывно связана с функцией, но в каждый период истории акценты смещались на разные свойства предметов дизайна. Семь дизайнеров и дизайн-директоров рассказывают, как они видят баланс между функцией и эстетикой сегодня.

6 6 комментариев

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24 июн

Look-alike: зачем нужен таргетинг на похожую аудиторию

Важный инструмент маркетолога — таргетинг на похожую аудиторию (Look-alike). С его помощью можно расширять охват, генерировать лиды и увеличивать продажи. Разбираем на примере рекламной платформы myTarget, как работать с Look-alike.

2 2 комментария

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22 июн

Финалисты и жюри Russian Design Cup рассказывают, как победить в конкурсах для дизайнеров

Фантазировать безумия и загружать работу только тогда, когда закончились последние капли пота.

Работы участников десятого Russian Design Cup

0 Обсудить

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25 мая

Paradigm 2.0 — как мы переосмыслили дизайн-систему Mail.ru

Рассказываем, как и почему менялась Paradigm — одна из первых дизайн-систем в России.

13 13 комментариев

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23 апр

Маска, кружка, футболка: как выглядит новая коллекция одежды и сувениров Mail.ru Group

Обновили — показываем, что получилось.

1 1 комментарий

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2 апр

Что умеет суперприложение Mail.ru — и как мы его разрабатывали

Mail.ru объявила о запуске суперприложения на основе Почты для всех пользователей. В нем есть быстрый доступ к голосовому помощнику Марусе, Календарю, Задачам, Облаку и Видеозвонкам.

85 85 комментариев

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26.11.2020

Прокачаться и обновить портфолио: как устроен конкурс Russian Design Cup

Отборочный тур Russian Design Cup в самом разгаре: он стартовал 15 ноября и продлится до середины декабря. Рассказываем, почему и зачем дизайнерам стоит участвовать в конкурсе, и какие призы ждут победителей.

1 1 комментарий

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20.08.2020

Mail.ru Design Conf x Dribbble Meetup 2020: трансляция здесь

Уже завтра, 21 августа, пройдет девятая конференция по продуктовому дизайну Mail.ru Design Conf. Как и весь 2020 год, она будет особенной – спикеры и гости встретятся не в офисе Mail.ru Group, а онлайн. Главная тема – влияние дизайна на мир. Начинаем в 11:00. Присоединяйтесь!

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