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Маркетинг

Полина Лааксо

10.12.2023

Изучают детскую анимацию, картины и тренды в TikTok: как институт Pantone выбирает «цвет года» и зачем Статьи редакции

Изначально кампания была социальной: в 1999 году цвет «безмятежного неба» должен был дать людям надежду. Затем — стала маркетинговой.

Цвета года по версии Pantone. Источник: Looka

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