#98

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Дмитрий Шимко

12 фев

Второй столбец в квадрате Пифагора (дополнение)/Урок#98/Обучение нумерологии/Дмитрий Шимко

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Маркетинг

Руслан Антипов

30.05.2020

Бренд ли СТМ? (в ритейле, например)

Бренд формируется в поле отношений между потребителями и продуктом/компанией. Ключевой элемент формирования этих отношений - коммуникации. На этом поле маркетинг-микса СТМ и получает преимущество в цене. Стоимость коммуникации для некоторых категорий позволяет экономить до 30% (см Wiki.ru).

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