#Appbooster

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11.03.2021

Кейс: как мы потеряли $7500 на A/B-тестах мобильного приложения, но научились их проводить

Про важность A/B-тестирования написаны сотни статей, книг, примерно столько же записано вебинаров. Кратный рост продуктов без проведения экспериментов сейчас уже практически невозможен. Но всё равно по разным причинам не все их проводят. Самый распространённый аргумент: A/B-тесты — это долго и дорого, особенно для небольших проектов. Разбираемся,…

4 варианта пейволлов, участвовавших в тесте. Последний пейволл на картинке — изначальный вариант в приложении до теста.

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