#Chewy

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21.05.2022

«Конкуренция с Amazon — самоубийство»: как онлайн-зоомагазин Chewy обошёл гиганта по продажам товаров для животных Статьи редакции

Компания решила подружиться с клиентами: операторы службы поддержки могли часами говорить с покупателями о корме, а художники рисовали портреты питомцев и отправляли хозяевам. Основатели продали стартап в 2018 году за $3,5 млрд — на тот момент рекордную для онлайн-ритейла сумму.

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Тора

5.05.2020

Как прийти на рынок позже и обогнать Amazon в своём сегменте

В сентябре 2011 года Райан Коэн и Майкл Дэй бросили учёбу в колледже, чтобы заняться стартапом Chewy. Они пытались найти инвесторов, но те не хотели вкладываться в компанию, так как не видели перспективы в конкуренции с Amazon. Но спустя пять лет Chewy стал самым крупным интернет-магазином кормов для домашних животных в Америке.

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