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2.02.2021

Как интернет-магазин света Don Plafon в 2,5 раза увеличил продажи из Яндекс.Директа, изменив фид для К50. Полный гайд

Для рекламы интернет-магазинов в Яндекс.Директе часто запускают динамические объявления или поисковые объявления, созданные с помощью генераторов, например, К50. Оба формата требуют фид, но большинство магазинов создают только товарные фиды. А что если создать фид по коллекциям товаров?

Статистика из Google Analytics за период апрель-ноябрь. Коллекционный фид был запущен с 1 сентября. В первый месяц теста — рост продаж в 1,83 раза по сравнению со средним показателем за последние 3 месяца до теста. Во второй месяц рост в 2,54 раза

20 20 комментариев

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