#Customer

Все

Ксения Шмелькова

1.06.2022

Cust Dev / Исследование покупателей на американском рынке

Проведение исследований целевых сегментов на американском рынке. Кейс, процесс и основные инсайты. Автор телеграм-канала @ksenijashmel

Маркетинг

Иван Замятин из EntrUnity

23.11.2021

Сосредоточьтесь на прибыли: привлечение новых клиентов обходится в 5 раз дороже, чем работа с существующими

Лонгрид о том, почему удержание постоянных клиентов может быть важнее и прибыльнее привлечения новых. В этой статье рассмотрю основные способы и подходы, а также инструменты для объективного анализа метрик удержания.

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