#Jomo

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Это по работе

20.10.2022

JOMO - то, о чем вам не расскажет ваш начальник или HR

Как стать неудобным, но эффективным и счастливым на работе и в жизни.

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Маркетинг

Trepolsky Dmitry

29.04.2020

Как поколение Z взаимодействует с новостями и как научить его сознательному потреблению информации

Поколение Z - это те люди, которые никогда не знали мира без интернета.

Мы живем в мире звуковых фрагментов и заголовков. Мы читаем заголовок и думаем, что поняли весь материал. А ведь это гораздо опаснее для молодых людей. Они нажимают на заголовки, эмоциональные, захватывающие, гиперболизированные. Есть множество исследований, которые доказывают, что люди читают только заголовки и не читают весь текст и думают, что поняли все. И мы все больше так делаем. The Guardian в своих материалах приходится указывать в начале - это лонгрид, здесь будет много-много слов. Большинство людей этого избегают. У поколения Z способность читать новости, но они все больше смотрят на них. И мы живем в этакой культуре.

Трепольский Дмитрий, Директор по развитию Pronline.ru

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