#Warbyparker

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11.02.2022

«Ты никогда не сможешь убедить людей покупать очки в онлайне»: история Warby Parker, которой удалось изменить рынок Статьи редакции

В 2010 году компанию основали студенты бизнес-школы, недовольные слишком высокими ценами на очки. За 12 лет фирма привлекла больше $500 млн инвестиций и вышла на биржу, но так и не смогла стать прибыльной. Зато обзавелась подражателями, которые пытаются копировать задумку Warby Parker в своей нише.

Фото: Warby Parker

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