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Дневник Маркетолога

17 янв 2022 17.01.2022

Кейс #4 — 504.000 рублей. Остекление и отделка балконов

Было:

Компания по остеклению и отделке балконов в Тюмени. Рекламе не запущена. Заявки не поступают.

Задача:

Получать ежедневно от 4 заявок не дороже, чем 500 рублей.

Что сделали:

Так как услуга широкого спроса и нужна всем "по факту", то использовали стратегию не прямой продажи.

В рекламе мы привлекали людей на бесплатный замер.

Выделили ключевые проблемы сегментов ЦА:

Негде дома хранить вещи
Хочу площадь квартиры больше
Есть балкон, но он УЖАСНЫЙ

Было протестировано более 30 вариантов рекламных макетов и текстов. Заявки привлекали без сайта и аккаунта Instagram. С помощью настроенной интеграции все заявки с рекламы сразу поступали в общий Telegram-чат с заказчиком автоматически.

Результат:

Стабильный поток от 5 заявок ежедневно из Instagram. Постоянные продажи со средним циклом сделки 15 дней.

Потрачено 56.316₽
179 заявок
Стоимость заявки 314₽
6 продаж
Сумма продаж 504.000₽
Реклама окупилась в 8 раз

0 показов

25 открытий

0

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