Алексей Баранов

20 июл 2022 20.07.2022

VK меняет правила модерации рекламных объявлений

С 20 июля 2022 года больше не получится использовать эмодзи и слова, которые состоят только из ЗАГЛАВНЫХ букв. Исключение — зарегистрированные товарные знаки и общепринятые аббревиатуры.

С августа 2022 года нужно избегать изображений с денежными купюрами и монетами.

С сентября 2022 года VK реклама будет уделять еще больше внимания рекламным креативам: изображения в высоком разрешении в спокойных цветовых оттенках и без навязчивых надписей лучше воспринимаются пользователями.

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