Мария Григорьева

9 фев 2023 9.02.2023

"Эффект мерчандайзинга"

9 лет назад я пришла в тему мерчандайзинга из телекома и банковской сферы. Было необычайно сложно писать про трейд-маркетинг, не имея собственной экспертизы, контактов со спикерами и профильными ассоциациями. Но сейчас всё иначе. Делюсь: Мерчандайзинг 2023: как производителю определить свою стратегию.

Собрала в большую статью то, о чем говорили участники деловой сессии «Товар на полку», организованной Ассоциацией мерчандайзинговых агентств (АМА) и крупнейшим порталом о российском ритейле Retail.ru в рамках ПРОДЭКСПО 2023.

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