Meet Avoz!

In 2022, a young and ambitious AVO bank entered the Uzbek market, following two principles in its work: simplicity of operation and speed of decision-making.

The archetype of AVO bank is a “Hero” – brave, determined, victorious. "AVO" is an abbreviation of the Uzbek word "havo", which means "air".

To communicate with users, it was decided to develop a mascot. The name of the mascot – AVOZ (Avosh) is a wordplay of AVO (havo – Uzbek. "air") and Ovoz (Uzbek – "sound", "voice").

AVO Bank specialists suggested that a unique mascot is needed, which will represent an image of a cloud, a robot or a creature from another world.

This character should be completely different from the already existing mascots and characters on the Uzbek market, as well as from well-known global companies. The mascot should symbolize innovation and expertise, but not look arrogant. It should be technological, but at the same time preserve human features. Externally the mascot should be rounded and simple, without sharp corners.

It is important the mascot to be recognizable and memorable, so that it can serve as a good representative of the customer and his values. It must be friendly and attractive to users so that they feel comfortable and trust it. The aim of the character is to symbolize innovation, expertise and care, but at the same time to be simple and friendly.

Also, the mascot should teach, demonstrate the product, help, accompany, involve the client in a comfortable interaction with the brand.

The executor, agency Bono.Digital, faced a difficult task to embody all these features in one character, but they did an excellent job.

As a result of the collaboration, a mascot based on the concept of a cloud was created.

The character is made in a cartoon style. Soft and airy shapes make its movements light and smooth.

Avoz is confident, smart, friendly, always honest and open in his movements. It will be an excellent guide and assistant in the cooperation between the client and the AVO bank!