4 мар в 16:17 4 мар

Самая большая проблема при посеве рекламы в Телеграме

Что самое трудное для закупщика? Найти хорошие каналы для размещения? Договорится за размещение по приемлемой цене? Нет.
Самое трудное – найти хороший, конвертящий рекламный пост (его называют креатив).

Пример успешного креатива

Года два назад практически любой креатив, даже с грамматическими ошибками, приносил подписчика по низкой цене.
Сейчас люди привыкли к рекламе, которая стала повсеместной. Ее легко распознают и пропускают, поэтому теперь приходится бороться за внимание.

Раньше я заказывал креативы у нескольких специалистов, которые делают свою работу действительно хорошо. Но сейчас у них большая загруженность, да и качество работы падает. Поэтому теперь я делаю креативы сам. Что и советую всем моим коллегам по цеху.

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Максим Савватеев

4 мар

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