{"id":14279,"url":"\/distributions\/14279\/click?bit=1&hash=4408d97a995353c62a7353088166cda4ded361bf29df096e086ea0bbb9c1b2fc","title":"\u0427\u0442\u043e \u0432\u044b\u0431\u0435\u0440\u0435\u0442\u0435: \u0432\u044b\u0435\u0445\u0430\u0442\u044c \u043f\u043e\u0437\u0436\u0435 \u0438\u043b\u0438 \u0437\u0430\u0435\u0445\u0430\u0442\u044c \u0440\u0430\u043d\u044c\u0448\u0435?","buttonText":"","imageUuid":""}

31 янв 2023 31.01.2023

SMM для документального фильма «Медведи Камчатки. Начало жизни»

Фильм «Медведи Камчатки. Начало жизни» взяли в прокат по 54 городам России. Мы стали частью медиакоманды LESFILM по продвижению этого прекрасного документального кино

ДЛЯ КОГО ДЕЛАЛИ

ЧТО СДЕЛАЛИ ОБЪЕДИНЕННОЙ МЕДИАКОМАНДОЙ:

создали два типа аудитории под таргетинг: «Ценители природы» и «Городская интеллигенция»
смонтировали версии трейлера под ленту Facebook/Instagram и stories
запустили объявления по каждому городу проката в двух форматах (лента и stories), постоянно мониторили и оптимизировали расходы
написали всем страницам заповедников и нацпарков в ВКонтакте, попросили помочь анонсам.

В итоге, несмотря на ограниченный бюджет, получили ровное покрытие целевой аудитории по соцсетям. А благодаря всем совместным усилиям прокат фильма продлевался дважды.

Трейлер «Медведи Камчатки. Начало жизни», 55 минут, Россия, 2018

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