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31 янв в 17:36 31 янв

SMM для документального фильма «Медведи Камчатки. Начало жизни»

2 просмотров

Фильм «Медведи Камчатки. Начало жизни» взяли в прокат по 54 городам России. Мы стали частью медиакоманды LESFILM по продвижению этого прекрасного документального кино

ДЛЯ КОГО ДЕЛАЛИ

ЧТО СДЕЛАЛИ ОБЪЕДИНЕННОЙ МЕДИАКОМАНДОЙ:

создали два типа аудитории под таргетинг: «Ценители природы» и «Городская интеллигенция»
смонтировали версии трейлера под ленту Facebook/Instagram и stories
запустили объявления по каждому городу проката в двух форматах (лента и stories), постоянно мониторили и оптимизировали расходы
написали всем страницам заповедников и нацпарков в ВКонтакте, попросили помочь анонсам.

В итоге, несмотря на ограниченный бюджет, получили ровное покрытие целевой аудитории по соцсетям. А благодаря всем совместным усилиям прокат фильма продлевался дважды.

Трейлер «Медведи Камчатки. Начало жизни», 55 минут, Россия, 2018

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