UX Audit: A Stepping Stone to Boost Sales
What is UX Audit?
A UX audit (or User Experience Audit) is a comprehensive evaluation and analysis of the user experience on a digital product, such as a website or mobile application. Rather than directly solving current UX problems, a UX audit is focused on uncovering and understanding the root causes of those problems.
Specifically, a User Experience design audit aims to answer key questions, including:
- What are the main problems or chaltlenges users are facing with?
- What are the underlying causes or factors contributing to these UX problems?
- What potential UX improvements can be made to enhance the overall user experience?
UX Design Audit is recommended for any business that wants to optimize User Journeys. Businesses can conduct user experience website audits through their in-house UX Researchers / UX Designers / UX Auditor team or outsource to a UX Audit Agency.
In addition, businesses can also conduct automated UX audits by using UX audit tools such as: User Report, Google Analytics, Maze, Hotjar,...
When should we perform a UX Audit?
The most common stages that a company can perform UX Audit include:
- Before UI Design: Before entering the UI Design phase, a UX Site audit can be used to assess the existing information architecture, user flows, and usability of the features. This helps identify potential issues or areas for improvement before the UI design and development work begins.
- Performance Issues: If a company is experiencing UX metrics, such as high bounce rates, cart abandonment, or poor user engagement, a UX audit can pinpoint the root causes.
- Redesign: UX Audit can be performed when a business needs to improve its Website/App, helping to assess the User Flow and identify issues that hinder users from performing tasks on the product.
- Periodic Review: Proactively conducting a UX audit every 1-2 years is recommended, even for established digital products. This regular assessment ensures the user experience remains optimized and keeps pace with changing user expectations, device capabilities, and industry best practices.