Adfirst Agency — Блог на vc.ru

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Маркетинг

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Что учитывать при продвижении на рынках Tier 1, Tier 2 и Tier 3?

Маркетологи условно делят весь мир на 3 тира (tier). Это деление основывается на ВВП, среднем доходе населения и цене трафика. Оно учитывает и то, насколько государство вмешивается в рекламу. Понимать к какому тиру относится страна полезно для владельцев бизнеса и маркетологов, которые планируют выводить туда свой продукт или вливать трафик.

Маркетинг

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5 советов для создания кликабельного заголовка (с примерами)

Заголовок — это такой же важный инструмент маркетинга как дизайн и креатив. Метко подобранный заголовок привлекает внимание и вдохновляет читателя поделиться вашим материалом.

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Как сделать онлайн-встречи не такими унылыми?

Лай собаки, заглушающий спикера, тёмная неразборчивая фигура на пиксельном фоне и сотрудники, которые не отвечают на обращения. Если вам это знакомо, значит, пришло время менять онлайн-встречи вашей компании.

Маркетинг

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Как подготовить рекламу в Facebook к релизу iOS 14 от Apple

Apple выкатывает окно запроса AppTrackingTransparency (Прозрачность отслеживания приложений) (не путать с окном атрибуции) в обязательном порядке. Из-за этого пользователь будет видеть диалоговое окно с запросом разрешения на отслеживание данных, которые мы привыкли видеть в отчетах. В связи с этим Facebook уже начал выкатывать обновления…

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