Пример типичного описания:
Latch is seeking a Growth Manager to join our team and help take our inbound lead generation engine to the next level. This role will play a pivotal part in building sustainable scale and growing Latch’s presence in the market. Growth marketing is a nascent discipline at Latch that will manage the top of the funnel and facilitate seamless handoffs of high quality leads between marketing and the sales organization. This individual will lay the foundation for this critical function and will have a chance to grow the team.

At the intersection of marketing and sales, growth generation will work hand-in-hand with both Product Marketing as they develop the strategy and content for prospect and customer engagement, and with Sales to convert that engagement into qualified leads, prospects, and customers.

Success will be measured by qualified lead flow, conversion rates, and on-going prospect nurturing metrics.