Ivan Stankevich

21 июл 2019 21.07.2019

Лучшие книги по традиционным маркетинговым воронкам и стратегиям продаж?

Мне было бы интересно узнать больше о том, как люди ранее составляли свои маркетинговые воронки с акцентом на не цифровые каналы.

К сожалению, результаты поиска в поисковых системах по этой теме в основном связаны именно с воронками интернет продаж. Есть ли у кого-нибудь хорошие рекомендации по книгам? Был бы очень признателен.

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Алексей Струков

21.07.2019

Вот, на мой взгляд, основные этапы жизненного пути клиента в интернете:

Suspect - целевая аудитория
Prospect - отреагировали на нашу рекламу
Lead - оставили контакты
Customer - совершили покупку
Regular - совершили повторные покупки
Referrer - рекомендуют друзьям

Конкретных книг не подскажу, но как сказали выше - копать надо в сторону customer journey map.

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Eugene Danilov

21.07.2019

Гуглите по customer journey map

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