Kirill Sidorets

19 янв 2020 19.01.2020

Как писать текст: на примере стикеров в московском метро

В вагонах московского метро вы увидите два вида одной и той же по смыслу наклейки. Только текст на первой — булшит, а на второй — кайф.

Первая наклейка написана сложным языком, которым оформляют объявления у каждого подъезда. И из-за канцеляризма их невозможно читать.

Текст второй — понятный и доступный. Он написан для людей. Дизайнер подумал шире и указал ту информацию, которая даёт ощущение заботы городской среды о пассажире.

Первая наклейка ставит перед фактом, вторая — объясняет и помогает.

Часто дизайнеры забивают на текст: усложняют, не вычищают лишнее и не добавляют нужное. Из-за этого появляется текст, который ставит в ступор.

Поэтому важно помнить, что задача текста быть информативным, понятным, ёмким и человечным.

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Евгений Смирнов

22.01.2020

Что примечательно, Ильяхов с ними уже общался год назад:

1. https://t.me/glvrdru/1090
2. http://maximilyahov.ru/blog/all/redaktorvmetro/

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Kirill Sidorets

22.01.2020 Автор

Ого, не знал об этих статьях. Спасибо, что поделились.

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