Андрей Фролов

2 сен 2015 2.09.2015

«Яндекс.Деньги» зафиксировали всплеск интернет-торговли в день резкого падения рубля Статьи редакции

В день резкого падения курса рубля, 24 августа, россияне активизировали покупки в интернет-магазинах. Об этом VC сообщили представители компании «Яндекс.Деньги».

Согласно данным «Яндекс.Денег» и сервиса «Яндекс.Касса», 24 августа оборот от онлайн-покупок россиян стал максимальным за лето, а также превысил весь оборот предыдущей недели (17-23 августа) на 10%.

Спрос на онлайн-товары продолжался до 27 августа. В этот день россияне стали активнее покупать цифровую продукцию — на приобретение игр они потратили в 1,3 раза больше, чем в «чёрный понедельник» 24 августа.

До этого «Яндекс.Деньги» фиксировали ажиотажный спрос на онлайн-товары в дни резкого падения курса рубля в декабре 2014 года. В тот месяц за первые три недели средняя стоимость покупки россиян на онлайн-площадках была в 2,2 раза больше, чем годом ранее.

#новость #яндекс_деньги #курсы #курс_рубля #спрос_на_технику

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