The presence of pizza restaurant chains has contributed to a significant increase in pizza consumption in China. This also had an effect of introducing cheese as a culinary ingredient and everyday food in China, which was relatively uncommon in Chinese cuisine prior to the emergence of pizza chains. Pizza Hut opened its first store in China in 1990, and several pizza restaurant chains exist in China today. Pizza chains in China Early history Pizza Hut opened its first store in China in 1990, followed by Domino's Pizza in 1995. The two pizza chains both expanded in the Chinese market in the 2000s. Prior to entering the market, Pizza Hut performed market analysis and research into consumer food preferences, tastes, and dining habits, whereas Domino's simply entered the market providing their standard fare. With its planning and research, Pizza Hut was successful in its endeavors, opening over 1,300 stores in the country, whereas Domino's was rather unsuccessful, with under 40 stores in China in 2014. At the time, Domino's provided the company's delivery guarantee of thirty minutes...