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Станислав Мытник

+9
с 2024

Интернет-маркетолог

1 подписчик
2 подписки
Посты Комментарии
Станислав Мытник
Разработка
Композит и умный фильтр в 1С-Битрикс: как подружить и не потерять SEO

Сегодня поговорим о двух вечных проблемах: нет, не дураки и дороги, а 1С-Битрикс и SEO-специалисты.

А именно:

Станислав Мытник
Маркетинг
Как сказать клиенту «Давай после майских» и не облажаться
Как сказать клиенту «Давай после майских» и не облажаться

Короткий ответ

1
Станислав Мытник
Маркетинг
Как увеличить средний чек в интернет-магазине на 1С-Битрикс?

Продавайте дополнительные товары через торговые предложения!

*летит первый камень*

Станислав Мытник
SEO
Инструкция по созданию микроразметки для статей Schema.org/Article на 1С-Битрикс без редактирования кода
1
Станислав Мытник
SEO
Инструкция по созданию микроразметки для хлебных крошек Schema.org/BreadcrumbList на 1С-Битрикс без редактирования кода

Микроразметка для «хлебных крошек» — это настолько базированная база, что сейчас сложно даже найти готовое решение на 1С-Битрикс или шаблон для WordPress без внедренной разметки для этих самых «крошек». Однако задача внедрения микроразметки остается актуальной для сайтов с уникальным дизайном, вёрсткой и бэком.

В рамках этой статьи я хочу рас…

2
Станислав Мытник
SEO
Инструкция по созданию разметки для окна поиска Schema.org/SearchAction на 1С-Битрикс без редактирования кода

Одной из первоочередных задач при выполнении работ по SEO является анализ имеющихся на сайте типов микроразметки Schema.org, редактирование и внедрение новых типов разметок.

Микроразметку Schema.org типа SearchAction незаслуженно обходят стороной, хотя это может улучшить ранжирование сайта в поисковой системе Google. Яндекс не использует этот…

Станислав Мытник
SEO
Инструкция по созданию разметки Schema.org/Organization на 1С-Битрикс без редактирования кода

Одной из первоочередных задач при выполнении работ по SEO является анализ имеющихся на сайте типов микроразметки Schema.org, редактирование и внедрение новых типов разметок.

В рамках этой статьи я хочу рассказать, как внедрить микроразметку Schema.org типа Organization (а также LocalBusiness и другие подтипы) на 1С-Битрикс без редактирования…

3
Станислав Мытник
Маркетинг
Чек-лист по изменению режима работы на новогодних праздниках

Мы в агентстве INRAISE каждый год решаем задачи клиентов по изменению режима работы на новогодних праздниках. Собрали чек-лист.

Проблема

","lang":""}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Ссылка на тестирование кода.

"}},{"type":"delimiter","cover":false,"hidden":false,"anchor":"","data":{"type":"default"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

На этом всё. Спасибо за внимание! Если у вас есть вопросы — задавайте в комментариях.

"}}],"summaryContent":null,"isExistSummaryContent":false,"warningFromEditor":null,"warningFromEditorTitle":null,"counters":{"comments":0,"favorites":0,"reposts":0,"views":466,"hits":220,"reads":null,"online":0},"dateFavorite":0,"hitsCount":220,"isCommentsEnabled":true,"isLikesEnabled":true,"isRemovedByUserRequest":false,"isFavorited":false,"isPinned":false,"repostId":null,"repostData":null,"subscribedToTreads":false,"isEditorial":false,"isAudioAvailable":false,"audioUrl":null,"isAudioAvailableToGenerate":false,"commentEditor":{"enabled":true,"who":null,"text":"","until":null,"reason":null,"type":"everybody"},"isBlur":false,"isPublished":true,"isDisabledAd":false,"withheld":[],"ogTitle":null,"ogDescription":null,"url":"https://vc.ru/seo/1790471-instrukciya-po-sozdaniyu-mikrorazmetki-dlya-statei-schemaorg-article-na-1s-bitriks-bez-redaktirovaniya-koda","author":{"id":4358265,"name":"Станислав Мытник","nickname":null,"description":"Интернет-маркетолог","uri":"","avatar":{"type":"image","data":{"uuid":"c971c2b3-00b8-52b3-9098-4eb7f56b67ff","width":640,"height":640,"size":93208,"type":"jpg","color":"cccdc2","hash":"","external_service":[],"base64preview":"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"}},"cover":null,"achievements":[],"lastModificationDate":1764968329,"isSubscribed":false,"isSubscribedToNewPosts":false,"isMuted":false,"isAvailableForMessenger":true,"badgeId":null,"isDonationsEnabled":false,"isPlusGiftEnabled":true,"isUnverifiedBlogForCompanyWithoutPro":true,"isRemovedByUserRequest":false,"isFrozen":false,"isDisabledAd":false,"isPlus":false,"isVerified":false,"isPro":false,"yandexMetricaId":null,"badge":null,"isOnline":false,"tgChannelShortname":null,"isUnsubscribable":true,"type":1,"subtype":"personal_blog"},"subsite":{"id":199127,"name":"SEO","description":"Поисковая оптимизация, кейсы, советы, разборы.","uri":"/seo","avatar":{"type":"image","data":{"uuid":"3388e642-b8bf-52eb-92cd-78d66b7af6df","width":1200,"height":1200,"size":12502,"type":"png","color":"fbebeb","hash":"081c0e0e0e1b0d0c","external_service":[]}},"cover":{"type":"image","data":{"uuid":"3d49d868-858d-5587-b4d4-ebc7a947c8ae","width":960,"height":280,"size":177,"type":"png","color":"84a494","hash":"","external_service":[]}},"lastModificationDate":1613380334,"isSubscribed":false,"isSubscribedToNewPosts":false,"isMuted":false,"isAvailableForMessenger":false,"isDisabledAd":false,"nickname":"seo","isUnsubscribable":true,"badge":null,"badgeId":null,"isDonationsEnabled":false,"isOnline":false,"isPlus":false,"isUnverifiedBlogForCompanyWithoutPro":false,"isVerified":false,"isRemovedByUserRequest":false,"isFrozen":false,"isPro":false,"type":2,"subtype":"community"},"reactions":{"counters":[{"id":1,"count":1}],"reactionId":0},"isNews":false,"source":null,"clusters":[],"donations":{"amount":0,"isDonated":false},"commentsSeenCount":null}},{"type":"entry","data":{"id":1772152,"customUri":null,"subsiteId":4358265,"title":"Инструкция по созданию микроразметки для хлебных крошек Schema.org/BreadcrumbList на 1С-Битрикс без редактирования кода","date":1737717700,"dateModified":1737718196,"blocks":[{"type":"text","cover":true,"hidden":false,"anchor":"","data":{"text":"

Микроразметка для «хлебных крошек» — это настолько базированная база, что сейчас сложно даже найти готовое решение на 1С-Битрикс или шаблон для WordPress без внедренной разметки для этих самых «крошек». Однако задача внедрения микроразметки остается актуальной для сайтов с уникальным дизайном, вёрсткой и бэком.

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В рамках этой статьи я хочу рассказать, как внедрить микроразметку Schema.org типа BreadcrumbList на 1С-Битрикс без редактирования кода шаблона сайта и глубокого изучения документаций Schema.org, Google и Яндекса по внедрению разметки. Но пойдем по порядку.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Что такое «хлебные крошки»"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Навигационная цепочка («хлебные крошки», breadcrumbs) — это ссылки, отражающие положение открытой страницы в иерархии сайта. Благодаря наличию «хлебных крошек», пользователь способен, во-первых, оценить объем сайта и тип контента, во-вторых, перейти по ссылкам разделов и на главную страницу сайта.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"Пример «хлебных крошек» в интернет-магазине «М.Видео»","image":{"type":"image","data":{"uuid":"290c5924-ecfd-5a71-b13b-1a4b3f5cb912","width":2274,"height":848,"size":112401,"type":"png","color":"e08d8f","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Зачем нужна микроразметка для «хлебных крошек»"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Микроразметка Schema.org типа BreadcrumbList позволяет поисковым системам Яндекс и Google распознавать наличие и содержимое навигационной цепочки для каждой страницы на сайте. Благодаря этому поисковые системы будут иметь возможность создавать расширенные сниппеты.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"a9cc9240-8a90-57e0-9f74-2bac87e3945e","width":860,"height":600,"size":458061,"type":"png","color":"dce9e9","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQIAHAAcAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAgMFCP/EACUQAAIBAgMJAQAAAAAAAAAAAAEDAgAEEiKBBQYREyFBU5HR0v/EABgBAAMBAQAAAAAAAAAAAAAAAAECBAAD/8QAGxEAAgIDAQAAAAAAAAAAAAAAAAERUQIEEhP/2gAMAwEAAhEDEQA/AN5Gxv2OK7e8thAyykscTh+6116Vki18qKI3Z2jwGK+iD3zs/VGRfB0EljAvpOQ1pieWN5rfJL3WDLP/2Q=="}}}]}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"8a313519-897d-5b45-9222-66c0c8a43079","width":860,"height":600,"size":460045,"type":"png","color":"dce9e9","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQIAHAAcAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABAMI/8QAIxAAAgEDAgcBAAAAAAAAAAAAAQMCAAQRBRIGEyNBYZGSs//EABgBAAIDAAAAAAAAAAAAAAAAAAIDAAEE/8QAHBEAAgICAwAAAAAAAAAAAAAAAAEREgJRBBOx/9oADAMBAAIRAxEAPwDfyNHvLpvJReKhKRxDcHYx5JkKc2ZFxs4l+ocOCdWIBN2onvhrMfpQ2QPS9B0sZsB3y90cIRZ7LhzsDqz+jVwSz2f/2Q=="}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Как настроить разметку для «хлебных крошек» на 1С-Битрикс без редактирования кода и помощи разработчика"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Для сайтов на 1С-Битрикс существует удобное решение на маркетплейсе.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Шаг 1. Устанавливаем модуль из маркетплейса 1С-Битрикс"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Модуль «INRAISE: Schema.org/BreadcrumbList» доступен по ссылке:

"}},{"type":"link","cover":false,"hidden":false,"anchor":"","data":{"link":{"type":"link","data":{"url":"https://api.vc.ru/v2.8/redirect?to=https%3A%2F%2Fmarketplace.1c-bitrix.ru%2Fsolutions%2Finraise.breadcrumblist%2F&postId=1772152","title":"1С-Битрикс - INRAISE: Schema.org/BreadcrumbList. Микроразметка для хлебных крошек без помощи программиста","description":"модули для битрикс","image":{"type":"image","data":{"uuid":"https://leonardo.osnova.io/ico/marketplace.1c-bitrix.ru","width":0,"height":0,"size":0,"type":"jpg","color":"","hash":"","external_service":[]}},"v":1,"hostname":"marketplace.1c-bitrix.ru"}}}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Нажмите на серую кнопку «Попробовать (5 дней)».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"80efe9c3-da20-54f8-9ad7-eccb7f441438","width":1599,"height":429,"size":83925,"type":"png","color":"da4b07","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Введите адрес сайта, на котором будет установлено решение, и нажмите «Установить». Вы будете перенаправлены в административную панель вашего сайта.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"32febb8c-da26-5bbc-a865-418568a002a4","width":1595,"height":434,"size":85222,"type":"png","color":"cad18c","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В системе обновления сторонних решений перейдите во вкладку «Список обновлений», выберете с помощью чекбоксов только Решение \"INRAISE: Schema.org/BreadcrumbList” и нажмите «Загрузить».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"0187e3fc-9814-59e1-98f4-b8854f38af34","width":1885,"height":709,"size":95515,"type":"png","color":"e9eff0","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"acf6ae43-ccfb-54a6-a05d-986b86c49f21","width":1879,"height":817,"size":118507,"type":"png","color":"55565d","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

После завершения загрузки модуля нажмите «Установить».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"ffe9dfa4-60a7-53d0-8ad7-57dedeb77366","width":1890,"height":617,"size":89350,"type":"png","color":"e7edee","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAQQHCP/EACMQAAECBQMFAAAAAAAAAAAAAAECAwAGBxESBBZRJZGWodL/xAAXAQEBAQEAAAAAAAAAAAAAAAAAAwEE/8QAGREBAQEAAwAAAAAAAAAAAAAAAAESAlFh/9oADAMBAAIRAxEAPwDbrNB6fakYvyhLyrA5dJZWO2BPqLbrmnD04KB0tAA2DKvjqPiN3TF7UNLbaVXShIPIETUgXPMB/9k="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Установка модуля успешно завершена.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"7c9246f2-6aa6-56e4-99cf-62ee21f06072","width":1886,"height":338,"size":210274,"type":"png","color":"e2eae9","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAQQHCP/EACMQAAEDAgUFAAAAAAAAAAAAAAEAAgQHMQMFERIhBggYQtL/xAAXAQADAQAAAAAAAAAAAAAAAAAAAQQC/8QAGxEBAAICAwAAAAAAAAAAAAAAAAECEiEEEZH/2gAMAwEAAhEDEQA/ANSeOVGJUjDD6e5Y4OG0tfHmAa8+xcNBa6Uc6s634l6MntFoa4lzqW9OknknfI+1TlYsltFkQyKA/9k="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

После установки модуля появятся «Настройки для модуля \"INRAISE: Schema.org/BreadcrumbList\"» (путь: Административная панель / Настройки продукта / Настройки модулей / INRAISE: Schema.org/BreadcrumbList).

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"e6d869ff-e49a-5c68-80b6-f905172f8b10","width":1877,"height":652,"size":246393,"type":"png","color":"e3ebec","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAMJ/8QAGxAAAgMAAwAAAAAAAAAAAAAAAAECAxEhQdH/xAAXAQEBAQEAAAAAAAAAAAAAAAAAAgME/8QAGhEBAAMAAwAAAAAAAAAAAAAAAAECEQMSQf/aAAwDAQACEQMRAD8A0WoVqhlkIxzhJedG1d9cvJ1mdrKpSAAB/9k="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В настройках есть возможность активировать/деактивировать модуль (по умолчанию активен) для всех сайтов с помощью свойства «Активность модуля». Модуль можно выключить для каждого сайта в отдельной вкладке «Настройки для сайта - #название сайта#».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"566451be-9ed1-598c-8ffa-e17f7a776e7d","width":1882,"height":467,"size":73741,"type":"png","color":"48525b","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Модуль доступен бесплатно в течение 5 дней.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Шаг 2. Настраиваем микроразметку Schema.org/BreadcrumbList"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

По умолчанию после установки модуля микроразметка для «хлебных крошек» автоматически настроится для каждого с сайта со следующими настройками:

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"646b8dc0-a682-5543-bb56-d5214da3d0cd","width":1322,"height":482,"size":39766,"type":"png","color":"ecf3f3","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABQAJ/8QAHhAAAgEEAwEAAAAAAAAAAAAAAQIRAAMEBQYyUZH/xAAVAQEBAAAAAAAAAAAAAAAAAAAAA//EABcRAQEBAQAAAAAAAAAAAAAAAAASAQL/2gAMAwEAAhEDEQA/ANFNdx/j+WwsgZxdFks9yAflUrUJ5OLosFVCh70AR2pWkcnYHlTUUDyg/9k="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Эти настройки являются рекомендуемыми для большинства сайтов. Но в тех случаях, когда:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["«Хлебные крошки» есть и на главной странице, то активируйте свойство «Выводить разметку на главной странице»;","«Хлебные крошки» не содержат главной страницы, то активируйте свойство «Исключить главную страницу из разметки для всех страниц»;"],"type":"UL"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"Пример навигационной цепочки без пункта «Главная» — Яндекс Маркет","image":{"type":"image","data":{"uuid":"3b1e52a9-5aad-5531-b3b2-a605e72644e2","width":2651,"height":1052,"size":241609,"type":"png","color":"25242f","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABwYJ/8QAIhAAAgEDBAIDAAAAAAAAAAAAAQIFAAMRBAYHEhMhMmJx/8QAGQEAAgMBAAAAAAAAAAAAAAAAAQUAAgME/8QAIxEAAQMCBQUAAAAAAAAAAAAAAQACAwQRBRIlMTJRcoGRsf/aAAwDAQACEQMRAD8A0b2HuKV3bEQ0tdTTmxJROn1zXrDjr3uIGPVSSSpz6Oa3q6aKCd8bNgSB4KNyqsxqkkm5kn61wmlgJuWD0jnd1R9w3bROIdlXURVcQUaAwGCB4U9Zp1iw1Gfvd9KkvIpNX4j8pYqr/9k="}}}]}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["Последний пункт «хлебных крошек» содержит ссылку, то активируйте свойство «Всегда выводить URL-адрес для последнего пункта хлебных крошек»."],"type":"UL"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"Пункт «Очки солнцезащитные» содержит ссылку этой же страницы — готовое решение INTEC: Universe.lite","image":{"type":"image","data":{"uuid":"f8e70795-4c2a-5125-8669-ec3c5364e673","width":1751,"height":425,"size":59956,"type":"png","color":"0564eb","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Шаг 3. Тестирование разметки"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Сбросьте кеш на сайте и проверьте корректность созданной разметки с помощью специальных сервисов для тестирования микроразметки Schema.org:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["Валидатор разметки Schema.org.","Проверка расширенных результатов Google.","Валидатор микроразметки Яндекс."],"type":"UL"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В идеальном случае результатом тестирование должно быть присутствие созданной разметки и отсутствие ошибок.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"Результат проверки страницы сайта в сервисе проверки расширенных результатов Google","image":{"type":"image","data":{"uuid":"9e517eff-df64-51f3-bc95-c96904c5713d","width":1264,"height":948,"size":107415,"type":"png","color":"f7f7f6","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABAUJ/8QAIhAAAgIBAQkAAAAAAAAAAAAAAQIAAxEhBBIUMlFSkZKx/8QAFQEBAQAAAAAAAAAAAAAAAAAAAAH/xAAYEQEBAAMAAAAAAAAAAAAAAAAAARESMf/aAAwDAQACEQMRAD8A092REV1WlHqJ11AywkyusnaoZs6H1EqBAni6zk8g+GAzebuPmB//2Q=="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Пример корректного кода

"}},{"type":"code","cover":false,"hidden":false,"anchor":"","data":{"text":"","lang":""}},{"type":"delimiter","cover":false,"hidden":false,"anchor":"","data":{"type":"default"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

На этом всё. Спасибо за внимание! Если у вас есть вопросы — задавайте в комментариях.

"}}],"summaryContent":null,"isExistSummaryContent":false,"warningFromEditor":null,"warningFromEditorTitle":null,"counters":{"comments":4,"favorites":1,"reposts":0,"views":582,"hits":293,"reads":null,"online":0},"dateFavorite":0,"hitsCount":293,"isCommentsEnabled":true,"isLikesEnabled":true,"isRemovedByUserRequest":false,"isFavorited":false,"isPinned":false,"repostId":null,"repostData":null,"subscribedToTreads":false,"isEditorial":false,"isAudioAvailable":false,"audioUrl":null,"isAudioAvailableToGenerate":false,"commentEditor":{"enabled":true,"who":null,"text":"","until":null,"reason":null,"type":"everybody"},"isBlur":false,"isPublished":true,"isDisabledAd":false,"withheld":[],"ogTitle":null,"ogDescription":null,"url":"https://vc.ru/seo/1772152-instrukciya-po-sozdaniyu-mikrorazmetki-dlya-hlebnyh-kroshek-schemaorg-breadcrumblist-na-1s-bitriks-bez-redaktirovaniya-koda","author":{"id":4358265,"name":"Станислав Мытник","nickname":null,"description":"Интернет-маркетолог","uri":"","avatar":{"type":"image","data":{"uuid":"c971c2b3-00b8-52b3-9098-4eb7f56b67ff","width":640,"height":640,"size":93208,"type":"jpg","color":"cccdc2","hash":"","external_service":[],"base64preview":"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"}},"cover":null,"achievements":[],"lastModificationDate":1764968329,"isSubscribed":false,"isSubscribedToNewPosts":false,"isMuted":false,"isAvailableForMessenger":true,"badgeId":null,"isDonationsEnabled":false,"isPlusGiftEnabled":true,"isUnverifiedBlogForCompanyWithoutPro":true,"isRemovedByUserRequest":false,"isFrozen":false,"isDisabledAd":false,"isPlus":false,"isVerified":false,"isPro":false,"yandexMetricaId":null,"badge":null,"isOnline":false,"tgChannelShortname":null,"isUnsubscribable":true,"type":1,"subtype":"personal_blog"},"subsite":{"id":199127,"name":"SEO","description":"Поисковая оптимизация, кейсы, советы, разборы.","uri":"/seo","avatar":{"type":"image","data":{"uuid":"3388e642-b8bf-52eb-92cd-78d66b7af6df","width":1200,"height":1200,"size":12502,"type":"png","color":"fbebeb","hash":"081c0e0e0e1b0d0c","external_service":[]}},"cover":{"type":"image","data":{"uuid":"3d49d868-858d-5587-b4d4-ebc7a947c8ae","width":960,"height":280,"size":177,"type":"png","color":"84a494","hash":"","external_service":[]}},"lastModificationDate":1613380334,"isSubscribed":false,"isSubscribedToNewPosts":false,"isMuted":false,"isAvailableForMessenger":false,"isDisabledAd":false,"nickname":"seo","isUnsubscribable":true,"badge":null,"badgeId":null,"isDonationsEnabled":false,"isOnline":false,"isPlus":false,"isUnverifiedBlogForCompanyWithoutPro":false,"isVerified":false,"isRemovedByUserRequest":false,"isFrozen":false,"isPro":false,"type":2,"subtype":"community"},"reactions":{"counters":[{"id":1,"count":2}],"reactionId":0},"isNews":false,"source":null,"clusters":[],"donations":{"amount":0,"isDonated":false},"commentsSeenCount":null}},{"type":"entry","data":{"id":1755703,"customUri":null,"subsiteId":4358265,"title":"Инструкция по созданию разметки для окна поиска Schema.org/SearchAction на 1С-Битрикс без редактирования кода","date":1736930110,"dateModified":1736930428,"blocks":[{"type":"text","cover":true,"hidden":false,"anchor":"","data":{"text":"

Одной из первоочередных задач при выполнении работ по SEO является анализ имеющихся на сайте типов микроразметки Schema.org, редактирование и внедрение новых типов разметок.

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Микроразметку Schema.org типа SearchAction незаслуженно обходят стороной, хотя это может улучшить ранжирование сайта в поисковой системе Google. Яндекс не использует этот тип разметки для создания расширенных сниппетов.

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Пояснения от Google, а также примеры расширенных сниппетов привожу в слайдах ниже.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"e405b740-330b-5d55-a543-55c3c54fd4a7","width":860,"height":600,"size":418525,"type":"png","color":"dce9e9","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"9b26cd3d-4645-5d13-8c7c-7e8694fe82f6","width":860,"height":600,"size":192984,"type":"png","color":"dce9e9","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Далее расскажу, как внедрить микроразметку Schema.org типа SearchAction на 1С-Битрикс без редактирования кода шаблона сайта и глубокого изучения документаций Schema.org, Google и Яндекса по внедрению разметки.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Шаг 1. Устанавливаем модуль из маркетплейса 1С-Битрикс"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Модуль «INRAISE: Schema.org/SearchAction» доступен по ссылке:

"}},{"type":"link","cover":false,"hidden":false,"anchor":"","data":{"link":{"type":"link","data":{"url":"https://api.vc.ru/v2.8/redirect?to=https%3A%2F%2Fmarketplace.1c-bitrix.ru%2Fsolutions%2Finraise.searchaction%2F&postId=1755703","title":"1С-Битрикс - INRAISE: Schema.org/SearchAction. Микроразметка для поиска по сайту без помощи программиста","description":"модули для битрикс","image":{"type":"image","data":{"uuid":"https://leonardo.osnova.io/ico/marketplace.1c-bitrix.ru","width":0,"height":0,"size":0,"type":"jpg","color":"","hash":"","external_service":[]}},"v":1,"hostname":"marketplace.1c-bitrix.ru"}}}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Нажмите на серую кнопку «Попробовать (5 дней)».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"af50a150-314e-59b2-86cb-357023b5cc84","width":1607,"height":485,"size":98602,"type":"png","color":"0b8167","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Введите адрес сайта, на котором будет установлено решение, и нажмите «Установить». Вы будете перенаправлены в административную панель вашего сайта.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"ac562679-b6c4-5ae9-a871-83a388d7437e","width":1623,"height":488,"size":101336,"type":"png","color":"e03c07","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В системе обновления сторонних решений перейдите во вкладку «Список обновлений», выберете с помощью чекбоксов только Решение \"INRAISE: Schema.org/SearchAction\" и нажмите «Загрузить».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"e1f39ffe-1388-5014-86d4-e5f1d7d93ec4","width":1894,"height":685,"size":91079,"type":"png","color":"eaf0f1","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"f512cd34-3b59-5ebd-8888-a0ff0a8178a2","width":1878,"height":828,"size":120996,"type":"png","color":"54565d","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

После завершения загрузки модуля нажмите «Установить».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"02cbcf4e-1f0f-55ff-90e3-03d6d3b8a066","width":1890,"height":618,"size":88362,"type":"png","color":"e8eeef","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAQcI/8QAIxAAAgAFAgcAAAAAAAAAAAAAAQIAAwYHEQUSGDFRV5ah0v/EABcBAAMBAAAAAAAAAAAAAAAAAAABAwT/xAAXEQEBAQEAAAAAAAAAAAAAAAAAEgFh/9oADAMBAAIRAxEAPwDcciwVuCm+fRlOOhyNszRpbj0sWvWaOnh7tP28pLx5PiHYjVIUBQAowMjlE1Rk9TAT/9k="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

После установки модуля появятся «Настройки для модуля \"INRAISE: Schema.org/SearchAction\"» (путь: Административная панель / Настройки продукта / Настройки модулей / INRAISE: Schema.org/SearchAction).

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"618d8436-0864-5243-9635-5bac355978e9","width":1854,"height":659,"size":55926,"type":"png","color":"e3ebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAMJ/8QAHBAAAgICAwAAAAAAAAAAAAAAAAECEQMSIkKh/8QAGAEBAAMBAAAAAAAAAAAAAAAAAAECAwT/xAAYEQEAAwEAAAAAAAAAAAAAAAAAAhEhof/aAAwDAQACEQMRAD8A0XwuThy3u+6SfhvFyTq84oSqAAP/2Q=="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В настройках есть возможность активировать/деактивировать модуль (по умолчанию активен) и выбрать сайты, на которых будет работать модуль (по умолчанию выбраны все сайты).

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"63fa4c96-8b77-5f1e-ad80-46de6c538cbf","width":1884,"height":622,"size":85079,"type":"png","color":"e8f0f0","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Модуль доступен бесплатно в течение 5 дней.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Шаг 2. Настраиваем микроразметку Schema.org/SearchAction"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В разделе «Контент» появится инфоблок «INRAISE: Schema.org» и вкладка SearchAction.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"79a845f4-5766-581b-af62-1900a55a8a67","width":1920,"height":869,"size":124424,"type":"png","color":"e2eae9","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAQIFCf/EACMQAAECBQMFAAAAAAAAAAAAAAIAAQMFBgcRFBchMUFhddL/xAAXAQADAQAAAAAAAAAAAAAAAAAAAQMC/8QAHREAAwACAgMAAAAAAAAAAAAAAAECAxETQVFhkf/aAAwDAQACEQMRAD8A0Eg27tEzFqqMlUcyfLlElgG/nlwSWVQlMTpLwmQnHE9j7c2U7UBIsemD4WuWvfxj1BTborogFAH/2Q=="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Чтобы создать микроразметку, нажмите на голубую кнопку в верхнем правом углу «Добавить элемент».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"41381207-ff64-5dd4-96fe-73a7a9c166a0","width":3812,"height":1907,"size":464175,"type":"png","color":"eaf2f1","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"О свойствах"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["Активность. Устанавливая или убирая флажок (галочку), активируется или деактивируется микроразметка.","Сайты. Выбор сайта или сайтов для отображения микроразметки. Поле множественное: можно выбрать как один, так и несколько сайтов. Свойство — обязательное, необходимо выбрать, как минимум один сайт.","Домены и поддомены. Свойство актуально для поддоменов (региональные поддомены, лендинги и т. п.) и доменов, которых нет в значениях свойства «Сайты» (настраиваются в инфоблоках). С помощью этого свойства можно указать конкретные домены/поддомены, на которых будет работать микроразметка. Домены/поддомены (без http:// и https://) добавляются по одному в каждое отдельное поле. Если это свойство неактуально, то оставьте поля пустыми.
","Добавлять микроразмтеку только на главной странице сайта. Если свойство активно, то код микроразмтеки будет выводиться только на главной странице сайта. Если свойство неактивно, то код микроразмтеки будет выводиться на всех страницах сайта. Google в документации рекомендует добавлять микроразмтеку schema.org/SearchAction только на главной странице сайта. По умолчанию свойство активно.","Не показывать на страницах. Укажите страницы, для которых не будет выводиться микроразметка. Поле множественное, можно указать как одну, так и несколько страниц. Свойство актуально в случае, если разметка ошибочно отображается на других главных страницах, например, domen.ru/msk/.","Первая часть URL поискового запроса. Часть полного URL поискового запроса: от начала относительного URL (без домена) до начала поисковой фразы в URL (подробнее в примере ниже).","Вторая часть URL поискового запроса. Часть полного URL поискового запроса: от конца поисковой фразы в URL до конца URL (подробнее в примере ниже).
"],"type":"UL"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В качестве примера заполним данные для стандартного шаблона «Современный интернет-магазин 1С-Битрикс».

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Чтобы правильно указать значения в свойствах «Первая часть URL поискового запроса» и «Вторая часть URL поискового запроса» необходимо выполнить поиск на сайте и получить полный URL поискового запроса.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"31c4a6d0-7de2-53b3-824c-8af52991831c","width":1212,"height":947,"size":118708,"type":"png","color":"e5e1d6","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Из скриншота отметим:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["Поисковый запрос: штаны.","Полный URL поискового запроса: https://example.ru/catalog/?q=штаны&s=
"],"type":"OL"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Для правильной настройки микроразметки schema.org/SearchAction необходимо из полного URL поискового запроса выделить первую часть URL поискового запроса без домена и без поискового запроса и вторую часть URL поискового запроса без поискового запроса.

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Для данного примера:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["Первая часть URL поискового запроса: /catalog/?q=","Вторая часть URL поискового запроса: &s=
"],"type":"UL"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"498913bb-8c81-5e1c-bc29-05ec33270527","width":2200,"height":1617,"size":152093,"type":"png","color":"eef5f6","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABAn/xAAiEAACAQMCBwAAAAAAAAAAAAABAgMABAURIhUxMlSRocH/xAAXAQADAQAAAAAAAAAAAAAAAAABAgMA/8QAGBEBAQEBAQAAAAAAAAAAAAAAAAEREgL/2gAMAwEAAhEDEQA/AKVPiMXGyQ2tlApJ3AqflU2ocwng2L7KP3Q2tz5LtI43VJHRWbQ7iNTzpaeElV16R4oC/9k="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Получаемый код разметки:

"}},{"type":"code","cover":false,"hidden":false,"anchor":"","data":{"text":"","lang":""}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Шаг 3. Тестирование разметки"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Сбросьте кеш на сайте и проверьте корректность созданной разметки с помощью специальных сервисов для тестирования микроразметки Schema.org:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["

Валидатор разметки Schema.org.

","

Проверка расширенных результатов Google.

","

Валидатор микроразметки Яндекс.

"],"type":"UL"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В идеальном случае результатом тестирование должно быть присутствие созданной разметки и отсутствие ошибок.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"3e4c21d3-cf66-5f96-a6af-a0996165bbb9","width":1879,"height":807,"size":56469,"type":"png","color":"edf0f0","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAQIDCf/EACAQAAEDBAIDAAAAAAAAAAAAAAECAwQAESFBBRQiUWH/xAAVAQEBAAAAAAAAAAAAAAAAAAAAAf/EABYRAQEBAAAAAAAAAAAAAAAAAAABEf/aAAwDAQACEQMRAD8A0+cjojNF6O4+kCxVolN8+qatmK9BxXkJjtjkZog80B0H1WyGXLHYxQPGUox2iVEkoTv5Qf/Z"}}}]}},{"type":"delimiter","cover":false,"hidden":false,"anchor":"","data":{"type":"default"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

На этом всё. Спасибо за внимание! Если у вас есть вопросы — задавайте в комментариях.

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

PS: На 15 января 2025 года из официальной документации Google пропала страница, посвященная разметке SearchAction.

"}}],"summaryContent":null,"isExistSummaryContent":false,"warningFromEditor":null,"warningFromEditorTitle":null,"counters":{"comments":0,"favorites":0,"reposts":0,"views":562,"hits":275,"reads":null,"online":0},"dateFavorite":0,"hitsCount":275,"isCommentsEnabled":true,"isLikesEnabled":true,"isRemovedByUserRequest":false,"isFavorited":false,"isPinned":false,"repostId":null,"repostData":null,"subscribedToTreads":false,"isEditorial":false,"isAudioAvailable":false,"audioUrl":null,"isAudioAvailableToGenerate":false,"commentEditor":{"enabled":true,"who":null,"text":"","until":null,"reason":null,"type":"everybody"},"isBlur":false,"isPublished":true,"isDisabledAd":false,"withheld":[],"ogTitle":null,"ogDescription":null,"url":"https://vc.ru/seo/1755703-instrukciya-po-sozdaniyu-razmetki-dlya-okna-poiska-schemaorg-searchaction-na-1s-bitriks-bez-redaktirovaniya-koda","author":{"id":4358265,"name":"Станислав Мытник","nickname":null,"description":"Интернет-маркетолог","uri":"","avatar":{"type":"image","data":{"uuid":"c971c2b3-00b8-52b3-9098-4eb7f56b67ff","width":640,"height":640,"size":93208,"type":"jpg","color":"cccdc2","hash":"","external_service":[],"base64preview":"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"}},"cover":null,"achievements":[],"lastModificationDate":1764968329,"isSubscribed":false,"isSubscribedToNewPosts":false,"isMuted":false,"isAvailableForMessenger":true,"badgeId":null,"isDonationsEnabled":false,"isPlusGiftEnabled":true,"isUnverifiedBlogForCompanyWithoutPro":true,"isRemovedByUserRequest":false,"isFrozen":false,"isDisabledAd":false,"isPlus":false,"isVerified":false,"isPro":false,"yandexMetricaId":null,"badge":null,"isOnline":false,"tgChannelShortname":null,"isUnsubscribable":true,"type":1,"subtype":"personal_blog"},"subsite":{"id":199127,"name":"SEO","description":"Поисковая оптимизация, кейсы, советы, разборы.","uri":"/seo","avatar":{"type":"image","data":{"uuid":"3388e642-b8bf-52eb-92cd-78d66b7af6df","width":1200,"height":1200,"size":12502,"type":"png","color":"fbebeb","hash":"081c0e0e0e1b0d0c","external_service":[]}},"cover":{"type":"image","data":{"uuid":"3d49d868-858d-5587-b4d4-ebc7a947c8ae","width":960,"height":280,"size":177,"type":"png","color":"84a494","hash":"","external_service":[]}},"lastModificationDate":1613380334,"isSubscribed":false,"isSubscribedToNewPosts":false,"isMuted":false,"isAvailableForMessenger":false,"isDisabledAd":false,"nickname":"seo","isUnsubscribable":true,"badge":null,"badgeId":null,"isDonationsEnabled":false,"isOnline":false,"isPlus":false,"isUnverifiedBlogForCompanyWithoutPro":false,"isVerified":false,"isRemovedByUserRequest":false,"isFrozen":false,"isPro":false,"type":2,"subtype":"community"},"reactions":{"counters":[],"reactionId":0},"isNews":false,"source":null,"clusters":[],"donations":{"amount":0,"isDonated":false},"commentsSeenCount":null}},{"type":"entry","data":{"id":1749402,"customUri":null,"subsiteId":4358265,"title":"Инструкция по созданию разметки Schema.org/Organization на 1С-Битрикс без редактирования кода","date":1736589182,"dateModified":1736589182,"blocks":[{"type":"text","cover":true,"hidden":false,"anchor":"","data":{"text":"

Одной из первоочередных задач при выполнении работ по SEO является анализ имеющихся на сайте типов микроразметки Schema.org, редактирование и внедрение новых типов разметок.

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В рамках этой статьи я хочу рассказать, как внедрить микроразметку Schema.org типа Organization (а также LocalBusiness и другие подтипы) на 1С-Битрикс без редактирования кода шаблона сайта и глубокого изучения документаций Schema.org, Google и Яндекса по внедрению разметки.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Шаг 1. Устанавливаем модуль из маркетплейса 1С-Битрикс"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Модуль «INRAISE: Schema.org/Organization» доступен по ссылке:

"}},{"type":"link","cover":false,"hidden":false,"anchor":"","data":{"link":{"type":"link","data":{"url":"https://api.vc.ru/v2.8/redirect?to=https%3A%2F%2Fmarketplace.1c-bitrix.ru%2Fsolutions%2Finraise.organization%2F&postId=1749402","title":"1С-Битрикс - INRAISE: Schema.org/Organization. Микроразметка для организации без помощи программиста","description":"модули для битрикс","image":{"type":"image","data":{"uuid":"https://leonardo.osnova.io/ico/marketplace.1c-bitrix.ru","width":0,"height":0,"size":0,"type":"jpg","color":"","hash":"","external_service":[]}},"v":1,"hostname":"marketplace.1c-bitrix.ru"}}}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Нажмите на серую кнопку «Попробовать (5 дней)».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"2fef8750-a552-5eaa-a6bc-eb7fa9e2e299","width":1360,"height":467,"size":78796,"type":"png","color":"dd4307","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Введите адрес сайта, на котором будет установлено решение, и нажмите «Установить». Вы будете перенаправлены в административную панель вашего сайта.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"86a7b813-665a-5b65-873c-4dbef177d4fe","width":1327,"height":459,"size":24995,"type":"png","color":"df3f08","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В системе обновления сторонних решений перейдите во вкладку «Список обновлений», выберете с помощью чекбоксов только Решение \"INRAISE: Schema.org/Organization” и нажмите «Загрузить».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"0e751050-a94a-588c-886a-245385065c7b","width":1898,"height":700,"size":165422,"type":"png","color":"e9eff0","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"e3ee31b1-8ca6-5b12-b639-1eea6febf6f5","width":1897,"height":832,"size":142663,"type":"png","color":"54565c","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

После завершения загрузки модуля нажмите «Установить».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"54ac9b30-63f0-532a-ac20-6830c2028136","width":1920,"height":621,"size":367569,"type":"png","color":"e8eeee","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Установка модуля успешно завершена.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"a4574a0f-26ed-5e5a-ab5c-eb99a775f48a","width":1896,"height":350,"size":326729,"type":"png","color":"485158","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAIHCP/EACMQAAECBgAHAAAAAAAAAAAAAAEAAwIEBQcIERchIjdhk9P/xAAYAQACAwAAAAAAAAAAAAAAAAAAAQIDBP/EABoRAQACAwEAAAAAAAAAAAAAAAABAwIREiH/2gAMAwEAAhEDEQA/ANXt4s2cnGYXuHtIJIA63JqA+eRj2FbXdNkdQyT4Q4jWW323oXumvop9ZFtb0EEB/9k="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

После установки модуля появятся «Настройки для модуля \"INRAISE: Schema.org/Organization\"» (путь: Административная панель / Настройки продукта / Настройки модулей / INRAISE: Schema.org/Organization).

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"0b876515-2bae-53b0-bdd4-657f9c06e13a","width":1920,"height":869,"size":66951,"type":"png","color":"e3ebec","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAIJ/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAECEQMhMTL/xAAYAQEAAwEAAAAAAAAAAAAAAAAAAQIDBP/EABcRAQEBAQAAAAAAAAAAAAAAAAAxAQL/2gAMAwEAAhEDEQA/ANGcfhVFxS0k+0b5HJ1aolUAAf/Z"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В настройках есть возможность активировать/деактивировать модуль (по умолчанию активен) и выбрать сайты, на которых будет работать модуль (по умолчанию выбраны все сайты).

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"f99fc011-36fb-50ee-b891-9c689269886f","width":1897,"height":598,"size":90321,"type":"png","color":"e8f0f0","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Модуль доступен бесплатно в течение 5 дней.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Шаг 2. Настраиваем микроразметку Schema.org/Organization"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

После установки модуля в разделе «Контент» появится инфоблок «INRAISE: Schema.org» и вкладка Organization.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"7a5462b2-ed3f-5e31-8a3d-7955fbf1b872","width":1920,"height":869,"size":378610,"type":"png","color":"4b5e6a","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAEGCf/EACMQAAAEBQQDAAAAAAAAAAAAAAABAgMEBgcSMgUXMXFXldL/xAAXAQEBAQEAAAAAAAAAAAAAAAACAQAD/8QAGhEAAwEBAQEAAAAAAAAAAAAAAAECEhEDYf/aAAwDAQACEQMRAD8A0YTRymJptfkjRYgzyU9ANKUrs7QprCzK4vhwnzUrgbNUq8eS761n5F2xYRYrwPoFCGXAhj//2Q=="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Чтобы создать микроразметку, нажмите на голубую кнопку в верхнем правом углу «Добавить организацию».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"0cc3dc05-d778-50b2-b4e2-14e2b850f243","width":1898,"height":689,"size":96993,"type":"png","color":"4a5e69","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAgMHCf/EACIQAAEDAwMFAAAAAAAAAAAAAAECBxEAAwYEBSEydYGR0v/EABcBAQEBAQAAAAAAAAAAAAAAAAIAAQP/xAAbEQADAAIDAAAAAAAAAAAAAAAAAQIRIQMSE//aAAwDAQACEQMRAD8A0KDDNKURqcAx/UEyVqXttklU+KavCxOkcJ4klsEMCy8cNljEdqs/Nb3oXnJQlAEciaCEJKET0j1UR//Z"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Перед тем как перейти к настройке микроразметки, отметим 2 важнейших правила:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["Не надо заполнять все свойства, если в этом нет необходимости. Например, если у организации нет факса, то оставьте поле свойства «Номер факса» пустым.","Все заполняемые данные для микроразметки должны быть отображены на сайте. Это обязательное условие для поисковых систем."],"type":"UL"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В качестве примера заполним данные для воображаемой кофейни Black Black Black.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Основная информация"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"d2e71a7e-1285-5dad-b968-bb4e57170ba4","width":2384,"height":1673,"size":167322,"type":"png","color":"f2faf9","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Контактные данные"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"a74ec6cb-9495-5fe7-bea4-161cfaa674b4","width":1196,"height":522,"size":21189,"type":"png","color":"f1f8f8","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABQQJ/8QAIRAAAgEEAAcAAAAAAAAAAAAAAQIDAAQRIQUSFTFRYqH/xAAXAQEBAQEAAAAAAAAAAAAAAAABAAID/8QAFxEBAQEBAAAAAAAAAAAAAAAAAAEREv/aAAwDAQACEQMRAD8A0kt+ktlbqAu/NoyQk4+arWufMKi0tCARbxYPqKdHKXgU0stm7Syu5EzgFmJ1ntVRLSOT5qL/2Q=="}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Адрес"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"988f2699-b8a0-5c31-9a4f-6c881e7e1818","width":1109,"height":533,"size":50175,"type":"png","color":"f1f9f9","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABAIJ/8QAIRAAAQQBAwUAAAAAAAAAAAAAAQACAwQRBRIUNVRxkbH/xAAXAQADAQAAAAAAAAAAAAAAAAAAAQID/8QAGBEBAQEBAQAAAAAAAAAAAAAAAAEREiH/2gAMAwEAAhEDEQA/ANMadGJ0LXWazC4HI3NGQq2s+YRwqvbR+kelkRpPT4z5+lEVSk0v/9k="}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Режим работы"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Режим работы — пн-чт: 7:00 - 20:00, пт: 7:00 - 3:00 (ночной режим), сб: 9:00 - 3:00 (ночной режим), вс: 9:00 - 20:00

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"a27f0776-0181-5e5e-9851-9f98d78a616b","width":822,"height":1158,"size":45280,"type":"png","color":"f2faf9","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABQn/xAAdEAEAAgICAwAAAAAAAAAAAAABABECBAMxBRUy/8QAFwEBAAMAAAAAAAAAAAAAAAAAAAECA//EABURAQEAAAAAAAAAAAAAAAAAAAAB/9oADAMBAAIRAxEAPwClmtXtszHoMpZlCdyQVqK+W5Vb+iCFFb7gf//Z"}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Дополнительная информация"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"4e3d85cc-dc41-573f-8e28-c936070169b0","width":1286,"height":561,"size":58895,"type":"png","color":"f1f9f9","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABQQJ/8QAJBAAAQQBAAsAAAAAAAAAAAAAAgABAwQRBRITFSEiUVWBk9H/xAAXAQEBAQEAAAAAAAAAAAAAAAAAAQID/8QAFxEBAQEBAAAAAAAAAAAAAAAAAAECEf/aAAwDAQACEQMRAD8A0op0R28w3oWIR6jyOtuUkXbq0Z2+t6h+IcyMoSST2RaYykYeLaz5w/lEp1Ff/9k="}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Дополнение к скрипту"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

«Дополнение к скрипту» подойдет для профессионалов в области составления микроразметки в том случае, когда свойства модуля оказались недостаточны. В поле «Дополнение к скрипту» можно написать дополнительный код к разметке.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"e34bcb68-a038-5b05-9fdb-dad30ea6614b","width":1800,"height":273,"size":11984,"type":"png","color":"e9f1f1","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAMGCf/EACEQAAEDAgcBAAAAAAAAAAAAAAEAAgQDEgURFjFUk7LR/8QAFwEAAwEAAAAAAAAAAAAAAAAAAAIDAf/EABgRAQADAQAAAAAAAAAAAAAAAAABEhNR/9oADAMBAAIRAxEAPwDSuLhLphcKE2qbN7g9npozT2Rznp+m5XMPYfiLNzlQpFQgP//Z"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Нажмите «Сохранить». Код разметки автоматически добавится на выбранном сайте/домене/поддомене/странице.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Шаг 3. Тестирование разметки"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Сбросьте кеш на сайте и проверьте корректность созданной разметки с помощью специальных сервисов для тестирования микроразметки Schema.org:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["Валидатор разметки Schema.org.","Проверка расширенных результатов Google (рекомендуем).
","Валидатор микроразметки Яндекс.
"],"type":"UL"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В идеальном случае результатом тестирование должно быть присутствие созданной разметки и отсутствие ошибок.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"Проверка расширенных результатов Google","image":{"type":"image","data":{"uuid":"9df24464-76f7-5c37-9805-1967e5925b54","width":1253,"height":724,"size":82130,"type":"png","color":"f9f9f9","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAwQFCf/EACAQAAEEAQQDAAAAAAAAAAAAAAEAAgMREwQSIVJRkqH/xAAWAQEBAQAAAAAAAAAAAAAAAAAAAQL/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwDT6HMx4jklL3O7OFfAiHdreg90VM0xOSr4ooBWfJRh/9k="}}}]}},{"type":"delimiter","cover":false,"hidden":false,"anchor":"","data":{"type":"default"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

На этом всё. Спасибо за внимание! Если у вас есть вопросы — задавайте в комментариях.

"}}],"summaryContent":null,"isExistSummaryContent":false,"warningFromEditor":null,"warningFromEditorTitle":null,"counters":{"comments":2,"favorites":4,"reposts":0,"views":773,"hits":584,"reads":null,"online":0},"dateFavorite":0,"hitsCount":584,"isCommentsEnabled":true,"isLikesEnabled":true,"isRemovedByUserRequest":false,"isFavorited":false,"isPinned":false,"repostId":null,"repostData":null,"subscribedToTreads":false,"isEditorial":false,"isAudioAvailable":false,"audioUrl":null,"isAudioAvailableToGenerate":false,"commentEditor":{"enabled":true,"who":null,"text":"","until":null,"reason":null,"type":"everybody"},"isBlur":false,"isPublished":true,"isDisabledAd":false,"withheld":[],"ogTitle":null,"ogDescription":null,"url":"https://vc.ru/seo/1749402-instrukciya-po-sozdaniyu-razmetki-schemaorg-organization-na-1s-bitriks-bez-redaktirovaniya-koda","author":{"id":4358265,"name":"Станислав Мытник","nickname":null,"description":"Интернет-маркетолог","uri":"","avatar":{"type":"image","data":{"uuid":"c971c2b3-00b8-52b3-9098-4eb7f56b67ff","width":640,"height":640,"size":93208,"type":"jpg","color":"cccdc2","hash":"","external_service":[],"base64preview":"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"}},"cover":null,"achievements":[],"lastModificationDate":1764968329,"isSubscribed":false,"isSubscribedToNewPosts":false,"isMuted":false,"isAvailableForMessenger":true,"badgeId":null,"isDonationsEnabled":false,"isPlusGiftEnabled":true,"isUnverifiedBlogForCompanyWithoutPro":true,"isRemovedByUserRequest":false,"isFrozen":false,"isDisabledAd":false,"isPlus":false,"isVerified":false,"isPro":false,"yandexMetricaId":null,"badge":null,"isOnline":false,"tgChannelShortname":null,"isUnsubscribable":true,"type":1,"subtype":"personal_blog"},"subsite":{"id":199127,"name":"SEO","description":"Поисковая оптимизация, кейсы, советы, разборы.","uri":"/seo","avatar":{"type":"image","data":{"uuid":"3388e642-b8bf-52eb-92cd-78d66b7af6df","width":1200,"height":1200,"size":12502,"type":"png","color":"fbebeb","hash":"081c0e0e0e1b0d0c","external_service":[]}},"cover":{"type":"image","data":{"uuid":"3d49d868-858d-5587-b4d4-ebc7a947c8ae","width":960,"height":280,"size":177,"type":"png","color":"84a494","hash":"","external_service":[]}},"lastModificationDate":1613380334,"isSubscribed":false,"isSubscribedToNewPosts":false,"isMuted":false,"isAvailableForMessenger":false,"isDisabledAd":false,"nickname":"seo","isUnsubscribable":true,"badge":null,"badgeId":null,"isDonationsEnabled":false,"isOnline":false,"isPlus":false,"isUnverifiedBlogForCompanyWithoutPro":false,"isVerified":false,"isRemovedByUserRequest":false,"isFrozen":false,"isPro":false,"type":2,"subtype":"community"},"reactions":{"counters":[{"id":1,"count":3}],"reactionId":0},"isNews":false,"source":null,"clusters":[],"donations":{"amount":0,"isDonated":false},"commentsSeenCount":null}},{"type":"entry","data":{"id":1726832,"customUri":null,"subsiteId":4358265,"title":"Чек-лист по изменению режима работы на новогодних праздниках","date":1735052348,"dateModified":1735054375,"blocks":[{"type":"text","cover":true,"hidden":false,"anchor":"","data":{"text":"

Мы в агентстве INRAISE каждый год решаем задачи клиентов по изменению режима работы на новогодних праздниках. Собрали чек-лист.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Проблема"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Новогодние праздники длинные, и бизнес сам решает, когда закрываться и открываться. На выходе имеем, что каждая компания имеет свой абсолютно индивидуальный график работы и клиент в растерянности:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["30 декабря работаете?","А 31 декабря до скольких?","3 января уже открыты?","7 января, скорее всего, не работаете, да? Что на счет 6 и 8 января?"],"type":"UL"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Это приводит к лишним звонкам и недовольству клиентов (особенно в случае визита).

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Решение, или чек-лист «Как сообщить клиенту о режиме работы на новогодних праздниках»"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Цель: сообщить клиенту о режиме работы с 30 декабря по 8 января.

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В зависимости от типа бизнеса задачи для достижения цели могут быть разными, но мы приведем наиболее часто встречаемые:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["Изменить режим в профиле компании на картах Яндекс, Google и 2ГИС.","Сделать объявление о режиме работы в шапке сайта.","Изменить режим работы чат-ботов: чат на сайте, мессенджеры (Telegram, Viber), сторонние сервисы (Авито, ВКонтакте) и другие.","Изменить режим работы в социальных сетях и на значимых сторонних сервисах и агрегаторах.","Рассылка по клиентской базе."],"type":"UL"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Немного подробнее о каждой задаче.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Как изменить режим работы на Яндекс Картах"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

1. Необходимо иметь профиль компании в Яндекс Бизнес (в прошлом — Яндекс.Справочник): https://yandex.ru/sprav/.

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

2. Перейдите в профиль компании, далее «О компании», далее «Данные».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"0b6ce629-b2a9-5ea2-8aad-551c987d2bc3","width":1897,"height":869,"size":96517,"type":"png","color":"eeeeef","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

3. Сразу блоком «Режим работы» — блок «Праздники и нерабочие дни». Нажмите на «Добавить режим работы».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"ba814992-abf4-55a8-b358-9a515042f8a3","width":1893,"height":869,"size":112727,"type":"png","color":"e6e8ea","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

4. Укажите режим на каждый день новогодних праздников.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"b03b44f9-9067-5641-bc1d-09a81b95186e","width":1893,"height":869,"size":62353,"type":"png","color":"7a7a7b","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

5. Вернитесь и нажмите «Сохранить изменения».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"2d0dbb36-eb71-5c13-8a60-0f250a6bd133","width":1894,"height":869,"size":106582,"type":"png","color":"e9e9eb","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Как изменить режим работы на Google Картах"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

1. Необходимо иметь профиль компании в Google Мой бизнес: https://business.google.com/locations.

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

2. Перейдите в профиль компании.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"6750d234-d3d5-5b24-a277-d98770eb1fe3","width":1920,"height":869,"size":28853,"type":"png","color":"e9e9ea","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAIJ/8QAIxAAAgAFAgcAAAAAAAAAAAAAAQIAAwQREhQhI0FRUnGRwf/EABUBAQEAAAAAAAAAAAAAAAAAAAAB/8QAFhEBAQEAAAAAAAAAAAAAAAAAABFh/9oADAMBAAIRAxEAPwDUqXTLbiUsoHqDf5ANHKO5lgeLQW4VLsrHFiNuRgiM3729wH//2Q=="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

3. Нажмите на «Изменить профиль».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"5f2ee3e6-cd95-5aa3-8342-507025259f69","width":1894,"height":869,"size":157217,"type":"png","color":"383d48","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

4. В разделе «Часы работы» найдите «Измененный график» и нажмите на «Добавить».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"ee5d0d98-13e6-53ee-b9e7-92e934c2dc22","width":1920,"height":869,"size":104016,"type":"png","color":"626262","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

5. Google сразу предложит актуальные дни для редактирования. Нажмите на «Посмотреть», чтобы отредактировать предложенный день, или на «Добавить дату».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"5a4832ef-283a-5b41-9451-4d60db9ce9c1","width":1920,"height":869,"size":99508,"type":"png","color":"626262","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"00eb043e-3357-5daa-aa03-0ed5685ac56b","width":1920,"height":869,"size":97944,"type":"png","color":"626262","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

6. Сохраните изменения.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"9298427c-ac6e-5f12-8afd-3d7dbb61deaf","width":1920,"height":869,"size":98256,"type":"png","color":"626262","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Как изменить режим работы на картах 2ГИС"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

В 2ГИС нельзя изменить режим работы для отдельных дней недели, но можно добавить комментарий в режиму работы.

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

1. Необходимо иметь профиль компании в 2ГИС: https://account.2gis.com/.

"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

2. Перейдите в профиль компании, далее «Моя компания», далее «Данные о филиалах».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"b2c5804b-ffbe-5c2d-87cf-dd2ffcdbe03a","width":1897,"height":869,"size":115162,"type":"png","color":"3c44c2","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

3. В блоке «Время работы» нажмите на «Добавить комментарий».

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"391ea95a-7d3d-5a92-82c3-85c67e42cc21","width":1892,"height":869,"size":129637,"type":"png","color":"f6f6f6","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABAUJ/8QAHhAAAgIBBQEAAAAAAAAAAAAAAQIDEQAEBRIhQXH/xAAWAQEBAQAAAAAAAAAAAAAAAAAAAQL/xAAZEQEAAwEBAAAAAAAAAAAAAAAAAQIRQVH/2gAMAwEAAhEDEQA/ANQG3OOKdtNG8XNWoh5AoUedZJt41WsdlRXkQLq6xrMi7aqyaKGSRQzlQSxFkn7jICCSCezlwf/Z"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

4. Сохраните изменения.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"4ed13978-684a-5c0a-a009-ad632b200019","width":1897,"height":869,"size":48150,"type":"png","color":"f8f8f7","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABQn/xAAfEAACAQQDAQEAAAAAAAAAAAABAgMABBEhBQYSMUH/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAQD/xAAZEQADAQEBAAAAAAAAAAAAAAAAAQIRBCH/2gAMAwEAAhEDEQA/AKgjlLZJjAJowytjDOBgflTS414xEEkZ1W1EAOiu111Libm5YzTSWsbPJIfTMfI2Sdmmd8THVcysWsLw3V80VT1tDZ+miCj/2Q=="}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Указываем режим работы в объявлении в шапке сайта"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Объявление в шапке сайта с информацией о режиме работы обладает сразу 2 преимуществами:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["Максимальная заметность для посетителей;","Можно настроить расписание показа объявлений.
"],"type":"UL"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"6357bef2-1c00-57e4-88cf-1162a7c921fe","width":1898,"height":869,"size":656032,"type":"png","color":"f8f3e8","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Расписание показа объявлений, в свою очередь, решает 2 задачи:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["Можно на разные периоды показывать разные объявления, например, отдельно для 29-31 декабря, 1-5 января и 6-8 января;","Не нужно редактировать информацию о режиме работы на сайте после окончания новогодних праздников, так как объявление выключится автоматически по расписанию."],"type":"UL"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Для создания объявлений в шапке сайта мы разработали модуль для 1С-Битрикс: https://marketplace.1c-bitrix.ru/solutions/inraise.adinheader/. Для установки нужна активная лицензия 1С-Битрикс, а вот помощь программиста не потребуется. Модуль можно использовать и для других объявлений, например, о скидках в Черную пятницу. Есть бесплатная демо-версия на 5 дней.

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"e27decec-9652-5b82-b782-04ca285606ff","width":1920,"height":869,"size":148340,"type":"png","color":"8c7dc1","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h3","text":"Чат-боты: автоматический ответ в нерабочее время"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Если используются автоматические ответы в чатах, то не забудьте и в них отредактировать режим работы. Это может быть чат-бот для:

"}},{"type":"list","cover":false,"hidden":false,"anchor":"","data":{"items":["Мессенджера, например, Telegram, Viber;","Чата на сайте;","Чата на сторонних сервисах, например, Авито, ВКонтакте."],"type":"UL"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Например, если вы используете CRM Битрикс24, то режим работы чат-ботов редактируется в «Контакте-центре» (/services/contact_center/).

"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"","image":{"type":"image","data":{"uuid":"f2f125cb-2d53-534b-b4a3-852a97336f3c","width":1897,"height":869,"size":184083,"type":"png","color":"0d65e0","hash":"","external_service":[],"base64preview":"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"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Необходимо выбрать нужный чат-бот, перейти в блок «Рабочее время» и изменить режим работы в поле свойства «Праздничные дни».

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Если есть социальные сети — замечательно! Сделайте пост с информацией о режиме работы на новогодних праздниках и закрепите его.

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Если значимый источник лидов приходит из сторонних сервисов, например, Профи.ру, ПроДокторов, Авито, то не забудьте изменить режим работы на этих площадках.

"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Рассылка по клиентской базе"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"

Если поддерживается плотный контакт с клиентом, то будет уместным сообщить о графике работы с помощью рассылки. Это может быть:

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Напишите в комментариях, где ещё имеет смысл менять режим работы. А лучше расскажите историю, которая начинается как хоррор: «Мы забыли изменить режим работы на картах в праздничные дни и...».

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