In 2010, Kraft reduced its 200g Toblerone bar to 170g.[11] Coffee sold in 1lb (453.6g) bags shrank to 400g or smaller in the 1980s Tetley tea bags were sold in boxes of 88 instead of 100.[11] Nestlé reduced its After Eight Mint Chocolate Thins box from 200g to 170g.[11] Cadbury's Crunchie were sold in packs of three instead of four.[11] In January 2009, Häagen-Dazs announced that it would be reducing the size of their ice cream cartons in the US from 16 US fl oz (470 ml) to 14 US fl oz (410 ml).[12][13] Birds Eye potato waffles were reduced from a 12 pack to a 10 pack In July 2015, a tub of Cadbury Roses which weighed 975g in 2011, was reduced to under 730g, while a tub of Cadbury Heroes was reduced 695g, however the price remained the same at around £9.[14] In 2016, Mondelez International again reduced the size of the UK 170g Toblerone bar to 150g, while the 400g bar was reduced to 360g. This was done by enlarging the gap between the chocolate triangles.[15] In 2017, Milka Alpine Milk and Milka Nuts & Raisins got reduced from 300 g to 270 g while Triolade got reduced from 300 g to 280 g, all without changing the bag size.[16] In 2017, McVities reduced the number of Jaffa Cakes in every standard packet from 12 to 10, raising the cost per cake from 9.58p to 9.9p[17] In 2018, Koopmans reduced the weight of their buckwheat flour packages by 20% from 500g to 400g - claiming 'renewed' on the package, without specifying that 'renewed' only meant that less product was provided. It is unknown whether wholesale prices were affected, while it is certain that retail pricing remained exactly the same. In 2020, Unilever reduced the size of Ben & Jerry's ice-cream tubs in Europe,going from 500ml to 465ml, whilst still retaining the RRP of around 5 euros. In 2021, Sainsbury's replaced their 80g Spicy Thai Crackers with a 40g packet, but the price was less than halved resulting in a by-weight price increase of over 15%. In 2021, General Mills shrunk their family sized boxes of cereal down from 19.3 ounces to 18.1 ounces.
https://ru.wikipedia.org/wiki/Шринкфляция
https://en.wikipedia.org/wiki/Shrinkflation
In 2010, Kraft reduced its 200g Toblerone bar to 170g.[11]
Coffee sold in 1lb (453.6g) bags shrank to 400g or smaller in the 1980s
Tetley tea bags were sold in boxes of 88 instead of 100.[11]
Nestlé reduced its After Eight Mint Chocolate Thins box from 200g to 170g.[11]
Cadbury's Crunchie were sold in packs of three instead of four.[11]
In January 2009, Häagen-Dazs announced that it would be reducing the size of their ice cream cartons in the US from 16 US fl oz (470 ml) to 14 US fl oz (410 ml).[12][13]
Birds Eye potato waffles were reduced from a 12 pack to a 10 pack
In July 2015, a tub of Cadbury Roses which weighed 975g in 2011, was reduced to under 730g, while a tub of Cadbury Heroes was reduced 695g, however the price remained the same at around £9.[14]
In 2016, Mondelez International again reduced the size of the UK 170g Toblerone bar to 150g, while the 400g bar was reduced to 360g. This was done by enlarging the gap between the chocolate triangles.[15] In 2017, Milka Alpine Milk and Milka Nuts & Raisins got reduced from 300 g to 270 g while Triolade got reduced from 300 g to 280 g, all without changing the bag size.[16]
In 2017, McVities reduced the number of Jaffa Cakes in every standard packet from 12 to 10, raising the cost per cake from 9.58p to 9.9p[17]
In 2018, Koopmans reduced the weight of their buckwheat flour packages by 20% from 500g to 400g - claiming 'renewed' on the package, without specifying that 'renewed' only meant that less product was provided. It is unknown whether wholesale prices were affected, while it is certain that retail pricing remained exactly the same.
In 2020, Unilever reduced the size of Ben & Jerry's ice-cream tubs in Europe,going from 500ml to 465ml, whilst still retaining the RRP of around 5 euros.
In 2021, Sainsbury's replaced their 80g Spicy Thai Crackers with a 40g packet, but the price was less than halved resulting in a by-weight price increase of over 15%.
In 2021, General Mills shrunk their family sized boxes of cereal down from 19.3 ounces to 18.1 ounces.