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30 авг 2022 30.08.2022

Платные подписки на авторов в Instagram* стали доступны в России Статьи редакции

Блогеры сами определяют стоимость подписки.

Доступ к платным подпискам в Instagram* для российских пользователей заметил ТАСС. Кнопка появилась у некоторых блогеров под описанием профиля.
Редакция vc.ru нашла профили с подпиской за 75 рублей, 199 и 429 рублей. За эти деньги можно получить доступ к дополнительным публикациям, Stories и Reels автора, и прямым эфирам. Для платных подписчиков есть отдельный чат с блогером. В комментариях под публикациями платный пользователь помечается специальным значком.
Instagram* добавил платные подписки в июле, блогеры могли установить цену за доступ к дополнительному контенту от $0,99 до $99,99. Функцию тестировали с января 2022 года.

*принадлежит Meta, признанной экстремистской в России

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