#Бэкстейдж

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Маркетинг

Головкин Андрей

21 мар

Промышленный бэкстейдж: роль в SMM-продвижении

Production backstage - это формат контента, который позволяет показать работу и процессы, скрытые от обычного взора. С помощью него целевая аудитория приглашается в закулисье компании, в котором ее знакомят, как создается продукт, услуга, сколько этапов это занимает, какие сложности при этом возникают и как они решаются

674 показа

32 открытия

12.04.2021

Как захватить аудиторию сериалов и кино? Эффект прайминга в рекламе

Что может заставить зрителей не перематывать рекламу, вылезшую в середине фильма? Все просто — реклама должна совпадать с фильмом по жанру. Большинство зрителей позитивно отнесутся к такому ролику и лучше воспримут рекламный импульс. Так говорят ученые, называя это «эффектом прайминга». Мы подтверждаем, что эффект есть.

Пользователи Megogo.net Казахстан чаще досматривали до конца рекламу, соответствующую жанру выбранного фильма и лучше воспринимали ценностное предложение бренда.

14 показов

361 открытие

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