#Вин

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Иван Кравчук

18.01.2023

Новая токен экономика: производство, токенизация и продажа вина

Как токенизируют вино

Важно помнить, что сегментация, и особенно микросегментация, имеет свою опасность. Она заключается в том, что у покупателя есть круг общения, в котором происходит обмен информацией, в том числе о винах. И если покупатель ожидает увидеть эти вина в магазине, а мы не предлагаем их ему, то представители определенных аудиторий, например, более молодая аудитория, чаще всего просто уйдут в другой магазин.

Подробнее на New Retail: https://new-retail.ru/marketing/who_is_mr_wine_shopper_kak_razvivat_prodazhi_kategorii_vin_v_roznitse6789/

При использовании материала ссылка на New Retail обязательна.

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