#Пиарщики

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Маркетинг

Vinci

30.05.2023

Гид по работе пиарщика: чего не стоит ждать

90% предпринимателей имеют нереалистичные ожидания от работы пиарщиков. Это вредит всем: бизнес разочаровывается в пиаре как инструменте, а сотрудники выгорают и уходят из профессии. Между тем PR-менеджеры играют важную роль в коммерческом успехе компании. Чего не стоит требовать от пиарщика и как измерить эффективность его работы, объясняет…

373 показа

5.3K открытий

1 репост

Маркетинг

Vinci

2.09.2022

Героями не рождаются: как создать икону бизнеса из простого человека

Привет! На связи Vinci Agency. В наших прошлых статьях мы рассказали о том, почему герои современности быстро становятся попсовыми, и о том, зачем они нужны нам в принципе. Сегодня еще немного приоткроем занавес над PR-кухней и объясним, как создать медийного героя из основателя любого бизнеса.

27 показов

5.9K открытий

25.11.2021

Какого это быть PR-менеджером, или почему пиарщиков все «ненавидят»?

8 показов

317 открытий

Елена Торшина

18.12.2014

Елена Торшина, Webartex: Почему стартапы и проекты средней величины не нуждаются в пиаре

124 показа

12K открытий

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