#Советыпомаркетингу

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Методичка Маркетолога

23.10.2023

Почему успешные компании рушатся?

“У нас нет отчаянной потребности в росте. У нас есть отчаянное желание расти” Милтон Фридман - о главной ошибке бизнеса

Д.Траут, «В поисках очевидного»

93 показа

16 открытий

Методичка Маркетолога

22.10.2023

Задача маркетинга и рекламы — найти очевидные причины для покупки вашего продукта, а не товаров и услуг конкурентов

Помните, человек уже купил товар у себя в голове, ему не надо продавать товар, ему нужно продать особенную позицию, которую он купит у вас, а не у конкурентов.

124 показа

52 открытия

Методичка Маркетолога

21.10.2023

Успех или неудача - это результат проблем восприятия и возможностей, существующих на рынке. Траут, В поисках очевидного

Здесь речь идет о том:
Что, в большинстве, управляющий бизнесом, как и собственники, видят проблемы своих неудач во всем: неправильная финансовая модель, проблемы в продукте, финансовые кризисы, нечестная конкуренция и т.д., - во всем! Но только не в одном, что является, действительно, единственной настоящей проблемой - выбрана модель…

75 показов

26 открытий

Методичка Маркетолога

21.10.2023

Цель бизнеса - не вызвать смех и не порождать слухи, а привлекать потребителей. Д.Траут. «В поисках очевидного»

307 показов

39 открытий

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