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Бизнес начинается с идеи, и только авторский подход приведет идею к успеху. Нарастающее клиповое мышление со всех утюгов показывает нам навязчивое мнение, что реклама – двигатель торговли и значит несите свои денежки лисе Алисе в агентства, чтобы скрутить навороченный маркетинг. И следом начинаются двух и трехбуквенные аббревиатуры…

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