#Churnrate

Все

Личный опыт

Boris Nikolaenko

1.06.2023

Чему я научился в процессе построения отдела b2b продаж, потеряв 2505 клиентов по пути

Среди моих кейсов по повышению b2b продаж в SaaS конечно же бывают и не совсем удачные. Это один из них. Мы с клиентом 6 месяцев строили продажи и аккаунтинг, прошли вместе через взлом базы конкурентами, но из-за очень высокого churn, вызванным нестабильностью продукта, результат получился удручающим, а кейс поучительным. Но обо всем по порядку.

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Трафик Пиар

21.02.2023

Раскрытие секрета долгосрочного успеха: овладение показателями LTV и Churn Rate

LTV (lifetime value) — это прибыль компании, полученная от одного клиента за всё время сотрудничества с ним.

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