#Idfa

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Маркетинг

Евгений Делюкин

13.05.2021

О потерях говорить рано, но разработчики и рекламодатели напряжены: первые результаты запрета на сбор IDFA в iOS 14.5 Статьи редакции

Некоторые называют новые правила Apple «атомной бомбой», после которой придётся заново учиться маркетингу. Другие считают, что компания вытесняет Facebook и других конкурентов на рекламном рынке и продвигает свои инструменты.

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Маркетинг

German Kapnin

21.10.2020

Кто выиграет, а кто проиграет после прекращения поддержки IDFA

Надвигающееся прекращение поддержки IDFA уже серьезно повлияло на экосистему мобильной рекламы, и эти отголоски еще долго будут ощущаться после самой отмены.

Photo by Simon Connellan

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