#Innout

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Михаил Кузьмин

7.11.2023

Как не менять меню 75 лет и порвать всех конкурентов: история легендарной американской фастфуд-сети In-N-Out Burger

В статье расскажу о знаменитой на Западном побережье бургерной сети США. Ребята сделали меню из пары позиций, не меняют его уже более полувека и обгоняют всех конкурентов на голову по качеству и вкусу. Затронем историю, открытие, меню, экономику и рекламу.

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