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19.09.2023

DTC и маркетплейсы – 2023. Новые акценты в мультиканальной модели продаж

Маркетплейсы ощутимо изменили российский рынок и разделили игроков на несколько лагерей. Одни делают выбор в пользу торговых площадок, другие ставят на развитие собственного DTC-канала, третьи пытаются совмещать и развивать оба направления, а четвертые не готовы перефокусироваться с офлайна на онлайн. Какую стратегию присутствия в ecommerce…

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