#Productapproach

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Разработка

Наташа Хазеева

17 мая

Фреймворк от Intercom для донесения ценности продукта клиентам - Customer Milestones

Intercom - одна из компаний, которая активно применяет product led growth подход. Результат - налицо: они выросли в доходе до $50 млн. всего за 4 года, быстрее рос только Slack.

Этапы взаимодействия с клиентом: установка, активация, использование продукта, зрелость, удержание. Источник

573 показа

50 открытий

Наташа Хазеева

25.12.2023

Продуктовые предсказания М.Кагана на 2024 год

Марти Каган, гуру продуктового менеджмента из Кремниевой долины, выбрал своего для прогноза десять тем, о которых его чаще всего спрашивают. И высказал свои пожелания (что хотелось бы, чтобы произошло) и опасения (чего он боится, что произойдет) на 2024 год.

510 показов

313 открытий

Разработка

Наташа Хазеева

11.12.2023

Продакты не нужны или новые правила менеджмента Airbnb

Недавно Брайан Чески, сооснователь и СЕО Airbnb, наделал много шума в профессиональных кругах своими заявлениями на канале Л.Рачицки, заявив, что убрал продакт менеджеров в компании. Рассказываю основные принципы нового подхода Airbnb и о том, что сподвигло топ-менеджера на без преувеличения радикальные перемены.

обложка выпуска с Брайаном Чески

368 показов

555 открытий

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