#Анализца

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Маркетинг

Артем Кабанов

7.10.2023

Как анализировать целевую аудиторию, если практически нет вводных данных: хитрости бывалого копирайтера

Любой продающий текст начинается с анализа целевой аудитории. Копирайтер готов расцеловать заказчика, который уже провел маркетинговый анализ и может подробно расписать в брифе информацию о своих клиентах. Но чаще всего вводных данных не хватает даже на вялые обнимашки. «Мои клиенты – это все мужчины и женщины от 18 до 90 лет», – типичное…

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Маша Захарова

4.07.2023

Какой контент продает?

Фото с сайта exiterra.ru

Все знают, что контент — это не только текстики писать в блог. Контент — это, в целом, всё, что потребляет человек. Это и видео, и аудио, и визуальная часть.

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Жанна Тозырачева

30.05.2022

Что важно учесть при анализе своей целевой аудитории

Важный вопрос: зачем нужен анализ ЦА? Множество статей и маркетологов говорят об этом, но на мой взгляд, не дают точное обоснование зачем это нужно делать.

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