#Игровая_индустрия

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Маркетинг

Алексей Шевчук

6 янв

У вас творческая команда: как решать продуктовые и маркетинговые противоречия с помощью архетипов

Если вы создаете игру, снимаете фильм или записываете альбом, вы знаете, как важно иметь смысловой или художественный стержень, чтобы отсекать лишние идеи и доносить суть произведения до команды. В работе над продуктовым маркетингом игры таким стержнем для меня стали архетипы.

Обычно работать с архетипами мешают:

790 показов

138 открытий

Barter Smartplace

10.02.2022

Способы монетизации технологии NFT

5 показов

355 открытий

Мегаплан

8.04.2021

Не танками одними: что происходит с компьютерными играми в мире и в России

Через 20-30 лет все игры объединятся в одну метавселенную и все мы окажемся в фильме «Первому игроку приготовиться». Или кто-то изобретет прозрачные стены, которые смогут быть и окнами, и экранами, и платформами для игр. Или разработчики игр для смартфонов окончательно вытеснят с рынка производителей серьезных однопользовательских игр. Сценариев…

2 показа

6.8K открытий

Polyakov Finance

26.02.2020

100 миллионов новых игроков компьютерных игр появится к 2030 году. И это не предел

Доходы компаний-производителей игр станут ключевой темой обсуждения на одиннадцатой игровой конференции, которая стартует завтра, 27 февраля в Гамбурге (Германия).

1 показ

859 открытий

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