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Транспорт

Головкин Андрей

8 апр

Роль inbound-маркетинга в транспортной логистики

Отсутствие какого контента на сайте или в блоге переключит вашу ЦА на конкурентов? Почему так важно придерживаться CJM карты пути клиента при его разработке? О чем рассказывать, чтобы прогревать и располагать к себе клиентов? Обсудим прямо сейчас!

97 показов

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Маркетинг

Головкин Андрей

20 фев

Контент-маркетинг в грузовых автоперевозках: общий обзор

Высокая конкуренция в транспортной отрасли вынуждает компании искать новые формы выстраивания коммуникаций с ЦА. В современных условиях важнейшим звеном такого диалога является - content. И от этого звена требования к его качеству, убедительности и фактической пользе будут становиться все выше

359 показов

55 открытий

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