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Маркетинг

eLama.ru

7.03.2023

Почему гендерные стереотипы в маркетинге больше не нужны

Откуда они взялись в рекламе и почему (не) работают — разбирается наш контент-маркетолог Алена Соловьева.

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Win2Win Communications

16.09.2021

Взгляд вовне: как интерес к социальным проблемам общества помогает брендам

Требования к брендам со стороны общества постоянно растут, и корпоративная социальная ответственность становится новой нормой. В первую очередь это ощущают на себе компании из сферы ритейла и FMCG, перед которыми стоит множество экологических вызовов. В то же время «зеленый активизм» – самый распространенный способ заявить о себе как об…

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Маркетинг

31.03.2021

Тренды и хайпы Q1 2021 от BrandScience

HYPE – TECH&MEDIA

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Маркетинг

Дарья Мигель

23.12.2020

Гайд по продвижению в подкастах и использованию аудиорекламы в интернете

В современном мире путь к сердцу потенциального клиента лежит через его наушники. Бренды стремятся сделать так, чтобы аудитория в буквальном смысле услышала их месседж: к примеру, в формате аудиорекламы или в виде интеграции в подкасте. Для тех, кто хочет реализовать такую интеграцию максимально органично, специалисты MIGEL AGENCY составили…

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