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Ира Шелест

1 авг 2022 1.08.2022

Итак, Вашему вниманию 3 рекламных ролика.

1. Ролик Макдональдс, который транслировался на наших каналах в 2019

2. Ролик Вкусно и точка 2022

3. Третий ролик Макдональдс 2022 снятый для трансляции в европейских странах.

Просто посмотрите и сами себе ответьте на один простой вопрос. Разницы нет, она не заметна? В смыслах? В посылах? В трансляции ценностей?

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Ирина

1.08.2022

На мой взгляд, в ролике Точки просто ценности представлены, которые ближе Российскому обывателю именно сейчас: деньги и вовремя. Это основное

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Ира Шелест

2.08.2022 Автор

Согласна, в этом есть резон. У Мака была совсем другая ценность зашита в днк бренда, и перемена названия хоть и позиционировалась, как просто смена имени, а начинка остается прежней, к сожалению именно такими вещами говорит об обратном

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