Polina Sergeeva — Блог на vc.ru

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Polina Sergeeva сделала репост

Ozon

14.06.2022

Вести бизнес, попивая кофеёк

Как Ozon Seller App позволяет управлять магазином со смартфона

Карьера

Polina Sergeeva

27.07.2020

Как я стала продакт-менеджером: PU, GoPractice, YCombinator и SQL

Мне повезло найти работу почти сразу — в течение месяца. Именно повезло, потому что, когда не видишь результата своего упорного обучения на протяжении полугода, подступает выгорание. И в моем случае устройство на работу в качестве продакта стало тем самым результатом, который дал мне второе дыхание.

Маркетинг

Polina Sergeeva

18.12.2019

Запуск реферальной программы по шагам с формулами и метриками

Маркетинг

Polina Sergeeva

14.08.2019

Чек-лист перед запуском реферальной программы

Что такое реферальный маркетинг

Это способ продвижения продукта, основанный на рекомендациях. Проще говоря, управляемое сарафанное радио. Внедрение реферальной программы способно увеличить количество клиентов в разы за короткий период времени. Культовыми примерами реферальных программ стали Dropbox (1.8 млн новых юзеров за месяц после запуска рефералки), PayPal (100 тыс. новых…

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