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Liliya Tomiltseva

11 янв 2022 11.01.2022

Маркетинг

Ферма Брендинг

11.01.2022

Это надо видеть: преимущества включенных наблюдений

Метод включенных наблюдений в брендинге предполагает, что исследователь наблюдает за поведением потребителей или любой другой социальной группой в повседневной жизни или сам становится участником в анализируемых процессах.

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