Андрей Быков — Блог на vc.ru

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Андрей Быков

19.02.2022

HR-репутация - полезные советы

HR-репутация - это один из важных рейтингов, но не самого бренда, а работодателя. Он складывается из мнения сотрудников о том, сложно или просто работать в компании, какие имеются "подводные камни", плюсы и минусы сотрудничества. Управление HR-имиджем включается в управление обычной репутацией компании - это одна из ее важных частей.

Маркетинг

Андрей Быков

12.02.2022

Негативные отзывы в интернете — как с ними работать

Репутация в интернете — это такой же нематериальный актив, как и сайт. Она влияет на лояльность клиентов, количество заказов и даже поиск специалистов компании. Если в интернете много негативных отзывов о вас — это грозит полной потерей бизнеса.

Маркетинг

Андрей Быков

30.01.2022

Как найти защитников бренда?

Сегодня дам пошаговую инструкцию: как найти защитников бренда и наладить с ними полезные связи.

Маркетинг

Андрей Быков

29.01.2022

Зовите адвоката! Кто такие адвокаты бренда и как с ними работать

Андрей Быков

12.01.2022

Средний палец нам помог. Дело в перстне. Пишем в блог

Часто клиенты обращаются ко мне в сложных случаях. Или когда впервые сталкиваются с неожиданными репутационными рисками. Сегодня опишу мини-кейс и поделюсь профессиональным мнением.

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