Victoria Solodkova — Блог на vc.ru

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Истории

Victoria Solodkova

22.02.2020

Как неудачная реклама разрушила 80-летнюю компанию: история производителя пылесосов Hoover Статьи редакции

Hoover прошла путь от первого пылесоса из вентилятора и наволочки до коллабораций с дизайнером самолётов, провальной рекламной кампании с судебными исками и продажи в Китай.

44 44 комментария

128

Маркетинг

Victoria Solodkova

4.01.2020

В девяностых и сейчас: как менялись грузовик Coca-Cola, новогодние дудлы Google, стаканчики Starbucks и другие символы Статьи редакции

И истории создания рекламных кампаний.

1995 год

13 13 комментариев

Что почитать

Victoria Solodkova

7.11.2019

Книги для продактов: что читают руководители по продукту Microsoft, «ВКонтакте», Sports.ru и других компаний Статьи редакции

И как это помогло им в работе.

kaneman.ru

17 17 комментариев

Техника

Victoria Solodkova

23.09.2019

Зеркало-планшет, грузовик-троллейбус, подушка-кот: привычные вещи, которые «переизобрели» технологии Статьи редакции

14 изобретений из сфер транспорта, мебели и робототехники.

14 14 комментариев

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