Борис Преображенский

20 сен 2022 20.09.2022

Бизнес-модель, растущая конкуренция, IT, маркетинг и перспективы

В гостях Григорий Кунис, основатель igooods - сервиса доставки продуктов из магазинов

Выручка компании в 2020 году составила около 8 млрд руб., в 2021 около 5,7 млрд руб. (Data Insight). Что на фоне растущей конкуренции и стоимости привлечения новых клиентов предпринимает компания и на что рассчитывает. Об IT (около 13 млн руб. затрат в месяц), маркетинге (5 млн руб. в месяц), бизнес-модели, работе с франчайзи, сотрудничестве с маркетплейсами, экономической ситуации, планах, допущенных ошибках и многом другом.

ПрактикаDays - медиа о e-commerce и digital, цифровой трансформации, ритейле и предпринимательстве. Подробнее о проекте ПрактикаDays на сайте https://praktikadays.ru/

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