13 авг 2018 13.08.2018

Публикация про новую рекламную кампанию Yota в блоге Yota

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13.08.2018

Кто-то на щите, а кто-то со щитом.

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Анна

14.08.2018

Вот тоже не поняла, зачем так написали?
Ведь "на щите" - это мёртвый, побеждённый.
А "со щитом" - это живой, победитель.
Получается, "Yota на щите" = Yota побеждённая.
:(

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Игорь Маркелов

14.08.2018

Как давно люди видели человека со щитом в руках? Мне кажется в данном случае не очень уместно сравнение, не каждый человек читая рекламу по дороге, сразу вспомнит про этот фразеологизм. А то таким образом вынуждаете писать "на рекламном щите", "на билборде" и т.п. Но зачем, когда большинство понимают посыл.

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Селиверстов Александр

14.08.2018

А какой посыл данной рекламы? Есть четкая ассоциация бренда и...чего? модемов? тарифных планов? телефонов? интернета? .. о чем речь то вообще?

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