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Маркетинг

Альбина Κондратьева

27 апр 2019 27.04.2019

CRM на службе ретаргетинга: новые инструменты для работы с ЦА

О том, как это работает на схемах, картинках и реальных примерах:

Кейс: Туроператор.

Цель:

Привлечение на сайт конверсионных посетителей
Максимизация стоимости покупки

Как готовых туров, так и гостиниц.

Результат:

Применение технологии: ретаргетинга

Продукты: Up-sell ретаргетинг

«Up-sell ретаргетинг» - продукт динамического ретаргетинга, позволяющий демонстрировать релевантную рекламу пользователям, которые уже побывали на сайте рекламодателя – увеличивая доступный ценовой диапазон.

Модель оплаты: CPС

Средний CTR составил: 0,79%

Количество кликов за 1 месяц: 13 993

Конверсия из кликов в онлайн бронь: 0,22

Цена клика: 8 руб.

2 показа

1.2K открытий

0

1 комментарий

Ернар Бекбаш

28.04.2019

Какой срм?

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