#Deinfluencing

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Ольга Дубровская

24.04.2023

Как деинфлюенсинг меняет сферу маркетинга

174 показа

98 открытий

Маркетинг

Sleepless in RF

18.02.2023

Знакомьтесь, деинфлюенсеры! Новые игроки рынка или герои на один день?

В TikTok набирает популярность хэштег #deinfluencing . За несколько месяцев ролики с ним собрали более 165 млн просмотров. Суть тренда — антирекомендация продуктов известных брендов.

Маркетологи крупных компаний хватаются за голову, аналитики пытаются разобраться с этим явлением — временный тренд или новый виток развития на потребительском рынке?

15K показов

2K открытий

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