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НеМедиа I Роман D Tre

9.02.2023

Пример нативной рекламы ко дню Святого Валентина: как Cartier продвигается в The New York Times

По данным NRF, Национальной федерации розничной торговли США, в 2023 году на День святого Валентина 21 % американцев планирует подарить своим вторым половинкам ювелирные изделия. По оценкам специалистов расходы на украшения к 14 февраля составят 5,5 млрд $.

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НеМедиа I Роман D Tre

29.09.2022

Современная нативная реклама: определение, типы и критерии оценки

Чтобы эффективно использовать на практике нативный формат рекламы, нужно четко понимать, что это за явление и какие у него есть разновидности. В настоящий момент в России нет документа, в котором в компактном формате были бы собраны и сформулированы основные моменты, касающиеся нативной рекламы. Нет четкого ее определения. Нет оформленной…

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Маркетинг

НеМедиа I Роман D Tre

27.09.2022

Нативная реклама: детальный разбор

102 показа

10K открытий

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